Stormur

"Stormur" (Icelandic for "Storm") is a song written and recorded by Icelandic post-rock band Sigur Rós for their seventh studio album Kveikur. It appears as the fifth track on the album. The song was released on September 9, 2013 to UK mainstream radio as a promotional single from Kveikur.^[1]

Usage in media

"Stormur" has so far been used once in commercial media. The song was used in a commercial for the 2013 iTunes Festival, a month-long music festival which took place at The Roundhouse in London from September 2 to October 1, 2013.^[2] Sigur Rós themselves performed at the festival on September 3, 2013 as the second headline act of the festival, with the performance being streamed live worldwide, and available to replay for free on the iTunes Store.

Music video

An interactive music video for "Stormur" was debuted by the band on August 5, 2013.^[3]^[4] The interactive video invited fans of the band on online photo-sharing, video-sharing and social networking service Instagram to submit videos, made through Instagram, to be featured in an interactive "ever-evolving" and "always altering" fan-made music video for "Stormur".^[5] Fans can create and upload any video, and add the hashtag "#stormur" to enter the cycle of constantly updated loops for the video to play. As of current, the project is still in operation, and the video itself has not yet closed production.^[6]

The video itself featured numerous Instagram videos from various users that are randomly generated into the video, with two clips being shown each time. With the clips being randomly generated, there is no singular music video for "Stormur", as the video will generate a brand new set of user-submitted videos if the video is replayed, thus creating a unique music video for each person who views the same video.

Track listing

UK promotional single^[1]
No.	Title	Length
1.	"Stormur"	3:45

Personnel

Adapted from the Kveikur liner notes.^[7]

Sigur Rós

Jón Þór Birgisson – vocals, guitar
Georg Hólm – bass
Orri Páll Dýrason – drums

Additional musicians

Eiríkur Orri Ólafsson – brass arrangement
Daníel Bjarnason – string arrangement
Sigrún Jónsdóttir – brass
Eiríkur Orri Ólafsson – brass
Bergrún Snæbjörnsdóttir – brass
Borgar Magnason – strings
Margrét Árnadóttir – strings
Pálína Árnadóttir – strings
Una Sveinbjarnardóttir – strings
Þórunn Ósk Marinósdóttir – strings

Additional personnel

Ted Jensen – mastering
Rich Costey – mixing
Alex Somers – mixing, recording
Elisabeth Carlsson – assistant mixing
Eric Isip – assistant mixing
Chris Kasych – assistant mixing
Laura Sisk – assistant mixing
Birgir Jón Birgisson – recording
Valgeir Sigurdsson – recording (strings)

Release history

Region	Date	Format	Label	Catalog No.
United Kingdom^[1]	September 9, 2013	CD-R (Contemporary hit radio	XL Recordings	n/a

References

^ ^a ^b ^c "Sigur Rós – Stormur". Discogs. August 2013. Retrieved 22 August 2013.
^ "Apple - iTunes Festival 2013 - Moments". Apple, Inc. YouTube, Google. Retrieved 15 October 2013.
^ "Sigur Rós launch Instagram-made video for 'Stormur' - watch". Digital Spy. Retrieved 22 August 2013.
^ "Watch Sigur Rós' Instagram-Fueled "Stormur" Video". Pitchfork Media. 6 August 2013. Retrieved 22 August 2013.
^ "Announcing Your #Stormur". XL Recordings. Retrieved 22 August 2013.
^ "Your #Stormur". sigur-ros.co.uk. Retrieved 22 August 2013.
^ Kveikur (liner notes). Sigur Rós. XL Recordings. 2013.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)

v t e Sigur Rós
Jón Þór Birgisson Georg Holm Kjartan Sveinsson Orri Páll Dýrason Ágúst Ævar Gunnarsson
Studio albums	Von Ágætis byrjun ( ) Takk... Með suð í eyrum við spilum endalaust Valtari Kveikur Átta
Live albums	Inni
Compilation albums	Hvarf/Heim We Play Endlessly
Soundtracks	Englar Alheimsins Hlemmur "The Saga of Carl" Odin's Raven Magic
Remix albums	Von brigði
Extended plays	Rímur Ba Ba Ti Ki Di Do
Videos	Heima Inni Valtari Film Experiment
Singles	"Svefn-g-englar" "Ný batterí" "Vaka" "Glósóli" "Sæglópur" "Hoppípolla" "Hljómalind" "Gobbledigook" "Inní mér syngur vitleysingur" "Ekki múkk" "Varúð" "Brennisteinn" "Ísjaki" "Rafstraumur" "Óveður"
Other songs	"Viðrar vel til loftárása" "Fjögur píanó" "Hrafntinna" "Stormur" "Kveikur"
Related articles	Discography Amiina Sundlaugin Jónsi & Alex Riceboy Sleeps Lost & Found Go Kronos Quartet Plays Sigur Rós

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