Stella was a French bicycle manufacturer founded in 1909.[1][2] The company sponsored Louison Bobet, a French professional cyclist. Bobet won the Tour de France in 1953 and 1954 while riding Stella bicycles.[3][4][5]
Trivia
Stella became the codename for the Atari 2600 because Jay Miner (the video chip designer) owned a Stella bicycle.
[6][7]