The State Alcohol and Tobacco Company of Iceland (ÁTVR) is a state owned company that is the sole legal retail vendor of alcohol in Iceland.[1] It runs a chain of 51 retail stores named Vínbúðin(the wine shop), known colloquially as Ríkið (The State).[1] In addition it distributes tobacco to other retailers and assesses and collects tobacco tax.[1]
Iceland has very high taxes on alcohol to curtail consumption and as a government revenue source. Tax rates are proportionate to the alcohol content.