Star was an American automobile company that was assembled by the Durant Motors Company between 1922 and 1928. Also known as the Star Car, Star was envisioned as a competitor against the Ford Model T and Chevrolet. In the United Kingdom, it was sold as the Rugby, to avoid confusion with the British marque.[1][2]
History
Share of the Star Motors, Inc., issued 14. November 1924
Like other products of the Durant Motors Company, the Star was an "assembled car", built from parts supplied by various outside companies. Originally, Stars were powered by a four-cylinder engine. In 1926, the line introduced a six-cylinder engine. All factory-installed engines were built by Continental. Durant was Continentals biggest customer in the 1920's taking up to 85% of its output.[1][2]
Star was planned to undercut Chevrolet prices and match Ford prices, starting in 1922 at $348 (equivalent to $6,335 in 2023) for a touring car, Ford slashed prices by $50 in mid 1923, which Star could not match. Star was able to match Chevrolet prices during most of its life, ranging from $443 in 1923 to $525 (equivalent to $9,209 in 2023) in 1927 for a touring car.[1][2]
In 1923, Star became the first car company to offer a production station wagon. Instead of shipping a chassis out to a custom builder, who added a wooden wagon body, the wagon body was delivered to the Star factory and fitted to the chassis there.[3][1][2]
For the early part of the 1928 model year, the Star was known as the Durant Star and was only available with a four-cylinder engine. The car was replaced in the latter half of the 1928 model year by the Durant 4.
Production from 1923 to 1928 totaled 358,689 vehicles.[2]
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