The New Zealand National Party used "Stand Up" in its campaign leading up to the New Zealand general election, 2011. Reid stipulated that the band's decision to allow the song to be used by the National Party did not indicate any kind of political endorsement.[4]
The cover was used as the official song for the All Whites' campaign for the 2010 FIFA World Cup, which it was especially recorded for.[7]New Zealand FootballCEO Michael Galding said "lyrically, the song captures everything this campaign is about".[8][9][10] Walker said that "The All Whites have certainly earned my respect and support with reaching the pinnacle of their sport".[11]
Music video
A music video was shot for the single, and was released on 20 April.[12] It consists of various football supporters at All Whites games, and Walker at a recording studio.
Critical reception
The song received criticism from the public, including radio DJ Jason Reeves, who called the song "weak".[13] All White Ben Sigmund, who "prefers rock music before matches", said "it's not the kind of song he'd listen to before a game".[14]The New Zealand Herald's Michael Brown called the cover "a decent song. But it's a cover."[15]