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Spoonity

Spoonity's logo
Type	Private
Industry	Software, Loyalty programs
Founded	2011
Headquarters	Ottawa, Ontario , Canada
Key people	Max Bailey, Jose Gomez, Brandin Chiu
Products	Spoonity loyalty platform
Website	spoonity.com

Spoonity is a Canadian business-to-business (B2B) software as a service (SaaS) company that develops digital loyalty programs, marketing automation tools, and payment integration systems for the quick-service restaurant (QSR), retail, and hospitality industries. Headquartered in Ottawa, Ontario, the company operates a cloud-based platform that connects point of sale (POS) transaction data with digital ordering channels.^[1]

Founded in 2011 by Max Bailey and Myron Gomes, Spoonity expanded from an Ottawa-based startup into a multinational software provider, serving over 5,000 locations in more than 30 countries.^[2] The platform processes tens of thousands of transactions daily and supports a user base of over 12 million consumers.^[2] Following participation in the inaugural Google Cloud Accelerator Canada in 2021, the company integrated artificial intelligence and machine learning capabilities for predictive customer analytics and automated marketing.^[3]

The company's clients include QSR brands such as Carl's Jr., Krispy Kreme, Wingstop, Burger King, Dunkin' Donuts, and Denny's.^[2] Regional clients include Ten Ren's Tea in Canada, Café Martínez in Argentina, and Meet Fresh, a Taiwanese dessert chain with locations in California.

After a $30,000 grant from Coral CEA in 2011, and initial challenges with venture capital,^[4] the company went on to receive funding from the MaRS Investment Accelerator Fund, The DMZ, and private angel investors totalling $825,000.^[5]

The company is led by co-founder and CEO Max Bailey, Chief Revenue Officer Jose Antonio Gomez Velez, and Chief Technology Officer Brandin Chiu. Jose Gomez, an Ecuadorian-Canadian engineer, previously worked at Nortel Networks and BlackBerry before joining Spoonity full-time in 2016. He led the company's expansion into Latin America.^[6] Brandin Chiu previously worked developing applications for Lightspeed Commerce prior to joining Spoonity.

In 2025, Bailey was named a recipient of the "Forty Under 40" award, presented by the Ottawa Business Journal and the Ottawa Board of Trade. The 2025 cohort was selected from 159 nominations.^[7]

• "Spoonity's point-of-sale tech gaining loyal international following". Ottawa Business Journal. November 9, 2022. Retrieved March 3, 2026.
• "'Two guys with no revenue' learn a venture-capital lesson". The Globe and Mail. Retrieved March 3, 2026.
• "Is a rewards program worth it for a small operation?". The Globe and Mail. October 24, 2014. Retrieved March 3, 2026.
• "Loyalty company expands its global reach". Canadian Trade Commissioner Service. Government of Canada. Retrieved March 3, 2026.
• "Google reveals first Canadian Cloud Accelerator cohort". BetaKit. Retrieved March 3, 2026.
• "Here are the Forty Under 40 recipients for 2025". Ottawa Business Journal. Retrieved March 3, 2026.
• Segovia Velasteguí, Daniela (September 30, 2024). "La startup que cofundó se expande por los cinco continentes". Forbes Ecuador (in Spanish). Retrieved March 3, 2026.