Skins, stylized SKINS, is an Australian manufacturing company founded in 1996 that designs and produces compression garment for athletes and sports enthusiasts. After filing for bankruptcy in 2019, the company was acquired by Hong Kong–based holding Symphony, which owns rights over the "Skins" brand.[1]
History
The company was founded in 1996 by Brad Duffy, an Australian physiologist and ski enthusiast.[2] In 1998, SKINS launched their first three product ranges: 'JetSkins' for travel, 'SportsSkins' for multi sports and 'SnowSkins' for Alpine pursuits. Australian cricket captain Steve Waugh was chosen as the public face of the new products.
Initially, the range was limited to long tights only and was sold exclusively online and through telesales. By 2002, the product was still being manufactured in Sydney but was being sold through around 20 retail outlets in Australia. In the same year, Australian entrepreneur Jaimie Fuller was appointed as CEO of SKINS.[3]
SKINS currently sell over 160 different compression products including specific ranges for golf, cycling, triathlon and snow sports. The company currently has around 80 full-time members of staff and retails through more than 800 speciality retailers in their home territory of Australia.[4]
After filing for bankruptcy with the Swiss court in January 2019,[5][6][7] the SKINS brand and associated intellectual property was acquired by Symphony Holdings, a public company based in Hong Kong, and placed under new management.[1]
Advertising and controversy
SKINS has a history of bold and controversial advertising. A series of adverts that ran in 2005 to 2006 caused the Australian Competition & Consumer Commission (ACCC) to allege that SKINS had engaged in misleading and deceptive conduct. The adverts in question stated that "We don't pay sports stars to wear our product. They pay us". The ACCC contested this claim and produced a list of athletes who were sponsored and paid by SKINS.[8] In 2009 the Federal Court of Australia handed down judgment in favour of the ACCC and SKINS agreed to provide undertakings to the Court, pay costs and publish corrective advertisements.[9] The same court also upheld an accusation of retail price maintenance against SKINS, who induced, by request, a retailer in Adelaide not to lower the retail prices of their products.[10][11]
SKINS ran an advertising campaign in 2006 which featured the famous "Swoosh" logo of Nike, Inc. placed upside down across the mouths of athletes to form a grimace. Nike demanded SKINS to cease this advertising, which they did. However, the advertising campaign received praise for its creativity from the Advertising Federation of Australia.[8]
Retail partnerships
In 2010, SKINS partnered with Chinese sportswear manufacturer Li-Ning with a range of co-branded products being produced for the Chinese market by the two companies.[12]
In 2012, SKINS has partnered with the Itochu Corporation of Japan to distribute SKINS products in Japan, China, South Korea, Taiwan and Hong Kong.[13][14]
Anti-doping campaigns
SKINS has been vocal opponents of blood doping in sports and were the first company to be certified by BikePure, an independent, not-for-profit organisation which advocates ethical cycling practices and conducts anti-doping research.[15]
The company was involved with the Mars Society Australia in the development of MarsSkin, a prototype spacesuit that was tested in the Flinders Ranges in Australia in August 2004.[18][19]
