Sidney Toledano was born in Casablanca, Morocco, into a Moroccan Jewish family. He is the son of late Boris Toledano, a former entrepreneur and President of the Jewish community of Casablanca, and Ines Benezra. He married Katia Assous the 3rd of July 1981. They have three children together.
Education and career
He graduated from École centrale Paris in 1976, where he focused on applied mathematics. He started his career as a marketing consultant at Nielsen International, which led to a temporary assignment in Brazil. He then joined Kickers in 1982, initially serving as general secretary, before being appointed CEO at Lancel.[1]