Sid Neigum is a Canadian fashion designer.[9] He lives and works in Toronto, Ontario.
Early life and education
Sid Neigum was born and raised in Drayton Valley,[10] an oil and gas town of 7,200 people located in the Canadian province of Alberta, to parents Marie and Darrell Neigum.[11] According to Forbes, Neigum was 'Inspired to try running his own business by observing his father, who ran an excavation firm".[12] Neigum also has a sister, Kailey, who is a personal trainer in Edmonton, Alberta.[11][13] Neigums early interests included science, Lego, K'NEX, model rockets, and Suzuki method piano.[14][15][16] In 2017, Sotheby's mentioned, "Neigum spent his youth playing in punk and metal bands, developing a keen fascination for musician dressing (his uniform is still all-black jeans and T-shirts, of his own design). His grandmother was a seamstress and her influence rubbed off. "Without making a pattern, she would just grab the measuring tape and whip up a dress for my sister," Neigum remembers. "I always found it interesting that she could create something from nothing in an hour.""[17] In 2009, Sid Neigum graduated with a Diploma in Fashion Design and Apparel Production from Edmonton's MC College.[18] After graduating, he moved to New York City to attend the Fashion Institute of Technology and intern for Yigal Azrouël.[19][20]
In Spring 2022, Sid Neigum was featured as part of Intermix's "Be Bold" campaign. The company's vice president of marketing and creative Paula Knight said of the collection “empowering women to be bold is at the cornerstone of our brand".[46]
In 2017, Neigum partnered with Pfaff Automotive to create bespoke luxury vehicles. These vehicles included an Audi Q7, BMW Alpina B7, and Porsche 911 Carrera S.[62][63]
Sid Neigum Pfaff Porsche 911 S Design
Reception
Nicholas Mellamphy, former buying director for The Room at The Bay was quoted saying, "Without question Sid Neigum is the most exciting Canadian designer to hit the runway in a long time."[64] He later went on to say in an interview with Business of Fashion, "Women who are buying into big European brands like Azzedine Alaïa are also buying into Sid's collection. When a consumer has the ability to buy anyone but buys someone new, it shows that the designer has the ability to penetrate the market."[19]
In March 2016, Maya Singer of Vogue said, "Sid Neigum is one to watch .... he's a designer as interested in creating a wardrobe as he is in indulging an intellectual pursuit."[33]
In December 2016, Vogue named Neigum "One of 16 Designers who won 2016".[65] Going on to say, "Neigum made his London Fashion Week debut in February with an inventive collection of sculptural gowns, camel hair capes, and rumpled jackets based on the golden ratio (1 x 1.618). ... Neigum's clothes are conceptual and avant-garde, but they make sense for real life, too."[65]
In April 2018, Forbes said, "Neigum's approach, which reflects his mathematical bent, soon won many fans. As Vogue put it recently, "Neigum's essential passion, as a designer, is for geometry; he's an innovative patternmaker, and his work is premised on a near-religious belief in the beauty and power of the golden ratio, a proportion he diligently works through his clothes." With fashion lovers eager to buy his designs, Neigum broke $1 million in revenue as a solo entrepreneur."[12]
In March 2019, Vogue noted, "Sid Neigum's latest collection began with Essentialism: The Disciplined Pursuit of Less, a book whose central philosophy revolves around paring things back to find the best path forward. The Canadian designer had read a translated quote from German industrial designer Dieter Rams: "Less, but better." "It changed my life and kind of became the starting point of this collection," Neigum said."[66]
