Showpo

Not to be confused with SHOPO.
Showpo
IndustryOnline Retail, Fashion, Clothing, Shoes
HeadquartersSydney, New South Wales, Australia
Key people
Jane Lu (CEO)
ProductsClothes, Shoes and Accessories
RevenueUS$ 30 million (2017)
Websitehttps://www.showpo.com

Showpo is an Australian online fashion retailer.[1] Primarily aimed at young women.[2] As of June 2017, Showpo's annual revenue was $30 million,[3] with 35% of sales occurring internationally.[4]

Showpo's CEO Jane Lu has described the company's social media branding as its "biggest competitive advantage".[5] As of May 2017, the company had 1.1 million followers on Instagram and 895,100 Likes on Facebook.[6]

History

In 2010, Showpo was launched as "Show Pony" by co-founder Jane Lu, initially operating from her parents' garage in Balmain, Sydney.[7] Three months after launch, the company opened a bricks and mortar store in Broadway in Sydney, followed by a kiosk in Pitt St Westfield in August 2011.[8] In 2012, Showpo had its first million-dollar month with just four staff.[9] Showpo closed its profitable bricks and mortar stores in 2013 to focus its business solely online.[10] In 2014, the company turned over $10 million in sales and by 2017 it had reached a run rate of $30 million.[11]

Showpo International

In August 2017, Showpo held its official US launch in Los Angeles, the location of its US warehouse.[12]

References

  1. ^ "Showpo is killing it". Business Insider. Archived from the original on 8 September 2016. Retrieved 12 October 2017.
  2. ^ "Showpo is killing it". Business Insider. Archived from the original on 8 September 2016. Retrieved 12 October 2017.
  3. ^ "From the source: Jane Lu, Showpo". www.insideretail.com.au. 8 June 2017. Retrieved 12 October 2017.
  4. ^ "Showpo is killing it". Business Insider. Archived from the original on 8 September 2016. Retrieved 12 October 2017.
  5. ^ "How Jane Lu Built Showpo Into a Powerhouse Brand". www.lifehacker.com.au. 24 July 2017. Retrieved 12 October 2017.
  6. ^ "INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand". www.lifehacker.com.au. Archived from the original on 31 May 2017. Retrieved 12 October 2017.
  7. ^ "Jane Lu Millionaire Entrepreneur Reveals One Piece of Advice for Success". www.couriermail.com.au. Retrieved 12 October 2017.
  8. ^ "Showpo's pureplay focus pays dividends". internetretailing.com.au. 4 November 2015. Retrieved 12 October 2017.
  9. ^ "INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand". Business Insider. Archived from the original on 31 May 2017. Retrieved 12 October 2017.
  10. ^ "Showpo's pureplay focus pays dividends". internetretailing.com.au. 4 November 2015. Retrieved 12 October 2017.
  11. ^ "Featured Workplace: Inside Showpo's Fashion HQ". www.lifehacker.com.au. 24 July 2017. Retrieved 12 October 2017.
  12. ^ "Showpo Launches in LA". www.powerretail.com.au. Retrieved 12 October 2017.