The video, directed by Andrew Hines and released on July 15, 2013, revolves around Ferg being pampered in a rustic estate and being served and entertained by two blonde caucasian young women; Madison and Emma Wyatt. Ferg then does a verse in the bathroom mirror while a blonde takes a bath. Then Ferg and Rocky sit in a red convertible with the two blondes in the driveway, dancing seated while a cameoing Shabba Ranks dances in front of the vehicle with Ferg's eyes becoming cartoonish coming down the stairs. The ASAP Mob cameos in one scene are seated at a dining room table reminiscent of da Vinci's The Last Supper, with ASAP Yams looking heavily under the influence. They all start banging the table with cutlery in hand, reminiscent of the childhood chant; "We want food!".The rest of the video is a party with them camera mugging, and the video ends with Ferg with a black woman.[2]
Critical reception
On December 2, 2013, Complex named "Shabba" the third best song released in 2013. They commented saying, "As the son of Trini parents growing up in Harlem, Ferg was raised around Caribbean sounds, so it's fascinating to see him pay tribute to the dancehall emperor by breaking down Shabba's essence to a mathematical equation. “Eight gold rings” x “four gold chains” x “two bad bitches” x “one gold tooth” = Shabba Ranks. Getting Shabba to appear in the song's infectiously raucous video, and later on a remix, is more than a co-sign, it's a coup de grace that elevates this sure-shot party-starter to more than just a simple shout-out. So when Ferg says “my ute don't ramp with me,” trust and believe that he knows exactly what he's talking about."[3]Pitchfork Media ranked it at number 23 on their list of the top 100 tracks of 2013. They elaborated saying, "Ferg's rubberband flow tauntingly flossing about making raw-dogging his key to relationship trust, rocking gear like it's Mortal Kombat couture. [...] Even with all the punchlines, it's a performance driven almost entirely by charisma – factory-line machinery beats assembling a disco-lit 25-foot riser for Ferg and Rocky to ascend, their Morse code stutter-step voices slipping into a semi-patois flow so catchy it could get away with saying less than it actually does."[4] Anthony Fantano, on his popular YouTube channel "theneedledrop", ranked the song at number 100 on his Top 100 Songs of the 2010s list.
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