Set Me Free (Twice song)

"Set Me Free"
Remixes artwork
Single by Twice
from the EP Ready to Be
LanguageKorean
ReleasedMarch 10, 2023 (2023-03-10)
Recorded2022[1]
StudioJYP Studios
GenreDisco[2][3]
Length3:02
Label
Composer(s)
Lyricist(s)
  • Star Wars (Galactika)
  • Jvde (Galactika)
Producer(s)Lindgren
Twice singles chronology
"Moonlight Sunrise"
(2023) 		"Set Me Free"
(2023) 		"Hare Hare"
(2023)
Music video
"Set Me Free" on YouTube

"Set Me Free" is a song recorded by South Korean girl group Twice. It was released as the lead single of their twelfth extended play Ready to Be on March 10, 2023.[4] It is a disco song characterized by a groovy, synth, bass line, with lyrics revolving around the protagonists finding their own courage to confess their love to a crush.[3] It was written by Melanie Fontana, Marty Maro, Star Wars, Jvde and Lindgren who also handled the production.

"Set Me Free" peaked at number 28 on the Billboard Global 200 and number 94 on South Korea's Circle Digital Chart. It also entered charts in Canada, Hong Kong, Japan, Malaysia, Philippines, and Vietnam, and the top ten in Singapore and Taiwan. In the United States, the song debuted at number seven on the Bubbling Under Hot 100 chart.

Background

On February 3, 2023, the group officially announced the single release for March 10.[5] Individuals concept photos, as well as the group's concept photos for the song, were released on their official YouTube account.[6] In an interview with KBS News, Jeongyeon revealed that they had been working on the song since the previous year.[1] Nayeon noted that the new song shows a different side of Twice, saying "Since this is our first comeback in 7 months and our first comeback in 2023, we prepared hard to show our fans a new side of us…I am excited because I think I will be able to show a different concept and performance from my previous work."[7]

Composition

"Set Me Free" is a disco track that takes a retro-futuristic approach, characterized by groovy, synth, bass line, "simple yet powerful sound", and liberating lyrics.[2][6][8] The lyrics revolve around the protagonists finding the courage to confess their love to a crush, with lines such as "I've been hiding how I feel for you forever" and "Now that it's off my chest there's room for you and me".[3] Member Jihyo explained that "Set Me Free" holds the meaning of "Let's break away from everything that binds us and love freely, to our heart's content."[9] The song was composed in the key of F minor with a tempo of 113 beats per minutes.[10]

Music video

A scene in the music video where Twice is dancing in a planet in outer space

The music video alternates between two sets, a lonely planet in outer space where they perform the song's choreography and a soundstage designed to look like a small town.[4] After the rap, a false ending is implemented, where the Twice's end screen (consisting of the logos of the group and their entertainment company JYP) is revealed to be shown on a cinema screen that the members watch.

Mina explained the meaning behind the music video, saying "it captures the image of Twice becoming more free". She also explained that each member expressed a different kind of freedom.[7]

Promotion

On February 20, a snippet of "Set Me Free" was revealed on TikTok before the song's official release.[11] On March 4 and 5, Twice opened "Twice Pop-up Experience" in Los Angeles to communicate and celebrate the release of "Set Me Free" with their fans, where they teased part of the song's choreography.[12] Twice performed the song for the first time on The Tonight Show Starring Jimmy Fallon on the same day of its release.[13] The group also performed the song on the South Korean music programs M Countdown, Music Bank, Show! Music Core, and Inkigayo.[14]

Accolades

Award and nominations for "Set Me Free"
Year Organization Award Result Ref.
2023 Asian Pop Music Awards Song of the Year (Overseas) Nominated [15]
Best Producer (Overseas)[a] Nominated
The Fact Music Awards Best Music – Spring Nominated [16]
Music program awards
Program Date Ref.
Music Bank March 17, 2023 [17]
Show Champion March 22, 2023 [18]

Track listing

  1. "Set Me Free" (English version) – 3:01
  2. "Set Me Free" – 3:01
  3. "Set Me Free" (Lindgren remix) [English version] – 3:31
  4. "Set Me Free" (Lindgren remix) – 3:31
  5. "Set Me Free" (Tommy "TBHits" Brown remix) [English version] – 2:50
  6. "Set Me Free" (Tommy "TBHits" Brown remix) – 2:50
  7. "Set Me Free" (ARMNHMR remix) [English version] – 2:58

Credits and personnel

Credits adopted from Melon.[20]

  • Twice – vocals
  • Stars Wars (Galactika) – lyricist
  • Jvde (Galactika) – lyricist, vocals director
  • Melanie Fontana – composer, background vocals
  • Marty Maro – composer
  • Lindgren – composer, arranger, producer
  • Friday (Galactika) – vocals director
  • Nicole Neely – strings
  • Lee Kyung-won – digital editing
  • Gu Hye-jin – recording
  • Im Chan-mi – recording
  • Curtis Douglas – mixing
  • Kwon Nam-woo – mastering
  • Haneul Lee – immersive mix engineer
  • Jung-hoon Choi – immersive mix engineer

Charts

Certifications

Streaming certifications for "Set Me Free"
Region Certification Certified units/sales
Japan (RIAJ)[39] Gold 50,000,000†

† Streaming-only figures based on certification alone.

Release history

Release dates and formats for "Set Me Free"
Region Date Format(s) Version Label Ref.
Various March 10, 2023
Original
[2]
United States March 14, 2023 Digital download Lindgren remix (Korean and English) [40][41]
March 15, 2023 Tommy "TBHits" Brown remix (Korean and English) [42][43]
March 16, 2023 ARMNHMR remix (English) [44]
Various March 17, 2023
  • Digital download
  • streaming
 Remixes [19]

See also

Notes

  1. ^ Producer: Lindgren

References

  1. ^ a b Park, Jae-hwan (March 10, 2023). "[일문일답] 트와이스 컴백 'READY TO BE' 오늘 발매... "Queen is back!!"" [[Q&A] Twice comeback 'READY TO BE' released today... "Queen is back!!"]. KBS News (in Korean). Archived from the original on March 11, 2023. Retrieved March 13, 2023 – via Naver.
  2. ^ a b c Guy, Zoe (March 10, 2023). "Cheer Up, Baby, Twice Just Dropped Ready to Be". Vulture. Archived from the original on March 10, 2023. Retrieved March 13, 2023.
  3. ^ a b c Chan, Tim (March 10, 2023). "On 'Ready to Be,' TWICE Prove They're Ready to Win". Rolling Stone. Archived from the original on March 10, 2023. Retrieved March 13, 2023.
  4. ^ a b Yeo, Gladys (March 10, 2023). "TWICE take over the world in 'Set Me Free' music video". NME. Archived from the original on March 9, 2023. Retrieved March 11, 2023.
  5. ^ Kwak, Hyun-soo (February 17, 2023). "'3월 10일 컴백' 트와이스, 신곡 타이틀은 'SET ME FREE'" ['Comeback on March 10th' Twice, the title of the new song is 'SET ME FREE']. YTN News (in Korean). Archived from the original on March 13, 2023. Retrieved March 13, 2023 – via Naver.
  6. ^ a b Yoo, Jung-min (March 3, 2023). "트와이스, 원스 마음 저격 눈부신 '레디 투 비' 단체 티저". MBC News (in Korean). Archived from the original on March 5, 2023. Retrieved March 4, 2023.
  7. ^ a b Song, Soo-min (March 10, 2023). "트와이스, 컴백 기념 일문일답…"레디 투 비, 진짜 '나'를 맞이"" [Twice, Q&A to commemorate the comeback... "Ready to be, greet the real 'me'"]. Dispatch (in Korean). Archived from the original on March 13, 2023. Retrieved March 13, 2023.
  8. ^ Daly, Rhian (March 13, 2023). "TWICE – 'Ready To Be' review: unabashedly upfront and direct with K-pop's stadium-filling girl group". NME. Archived from the original on March 13, 2023. Retrieved March 14, 2023.
  9. ^ "K-pop band Twice talk about Billboard award and new comeback". The News International. Archived from the original on March 11, 2023. Retrieved March 11, 2023.
  10. ^ "Twice - Set Me Free". Tunebat. March 10, 2023. Retrieved March 11, 2023.
  11. ^ Noeul, Kim (February 20, 2023). ""내 모든 걸 걸어" 트와이스, 저돌적인 'SET ME FREE' 일부 공개" ["I put my all on it" TWICE, reckless 'SET ME FREE' partial release]. Star News (in Korean). Archived from the original on March 7, 2023. Retrieved March 13, 2023.
  12. ^ An, Ha-na (March 9, 2023). "트와이스, 새 앨범 'READY TO BE' 발매 기념 글로벌 프로모션 전개 중" [Twice, global promotion to commemorate the release of the new album 'READY TO BE' is underway]. MBN Star News (in Korean). Archived from the original on March 13, 2023. Retrieved March 13, 2023 – via Naver.
  13. ^ Paul, Larisha (March 10, 2023). "TWICE Transform 'Fallon' Stage With Stadium-Ready 'Set Me Free' Performance". Rolling Stone. Archived from the original on March 10, 2023. Retrieved March 11, 2023.
  14. ^ Jeong, Ga-young (March 18, 2023). "힙하고 쿨하게…'셋 미 프리' 트와이스, 넓어진 스펙트럼" [Hip and cool..."Set Me Free" Twice has a wider spectrum]. Sports World (in Korean). Archived from the original on March 21, 2023. Retrieved March 21, 2023.
  15. ^ "【APMA 2023】亚洲流行音乐大奖2023年度入围名单" (in Chinese). November 29, 2023. Archived from the original on December 6, 2023. Retrieved December 6, 2023.
  16. ^ "TMA Best Music (Spring)". The Fact Music Awards. Archived from the original on April 14, 2023. Retrieved April 14, 2023.
  17. ^ "[종합]'컴백' 트와이스, '뮤직뱅크' 1위 "열심히 준비, 원스 너무 고마워"". n.news.naver.com (in Korean). Archived from the original on March 17, 2023. Retrieved March 17, 2023.
  18. ^ "프로그램 게시판 상세 | MBC PLUS". www.mbcplus.com (in Korean). Archived from the original on November 24, 2021. Retrieved March 22, 2023.
  19. ^ a b "SET ME FREE (Remixes) by TWICE on Apple Music". Apple Music. Archived from the original on March 17, 2023. Retrieved March 17, 2023.
  20. ^ "READY TO BE - TWICE (트와이스)". 멜론 (in Korean). Archived from the original on March 13, 2023. Retrieved March 13, 2023.
  21. ^ "Twice Chart History (Canadian Hot 100)". Billboard. Retrieved March 22, 2023.
  22. ^ "Twice Chart History (Global 200)". Billboard. Retrieved March 22, 2023.
  23. ^ "Twice Chart History (Hong Kong Songs)". Billboard. Archived from the original on September 7, 2022. Retrieved March 22, 2023.
  24. ^ "Billboard Japan Hot 100: 2023/03/22 公開". Billboard Japan (in Japanese). Archived from the original on March 22, 2023. Retrieved March 22, 2023.
  25. ^ "Oricon Top 50 Combined Singles: 2023-03-27" (in Japanese). Oricon. Archived from the original on March 24, 2023. Retrieved March 24, 2023.
  26. ^ "Twice Chart History (Malaysia Songs)". Billboard. Archived from the original on September 7, 2022. Retrieved March 22, 2023.
  27. ^ "NZ Hot Singles Chart". Recorded Music NZ. March 20, 2023. Archived from the original on March 18, 2023. Retrieved March 18, 2023.
  28. ^ "Twice Chart History (Philippines Songs)". Billboard. Archived from the original on January 31, 2023. Retrieved March 22, 2023.
  29. ^ "RIAS Top Charts Week 11 (10 - 16 Mar 2023)". RIAS. Archived from the original on March 21, 2023. Retrieved March 21, 2023.
  30. ^ "Digital Chart – Week 11 of 2023". Circle Chart (in Korean). Archived from the original on March 23, 2023. Retrieved March 23, 2023.
  31. ^ "Twice Chart History (Taiwan Songs)". Billboard. Archived from the original on September 7, 2022. Retrieved March 22, 2023.
  32. ^ "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved March 17, 2023.
  33. ^ "Official Singles Sales Chart Top 100". Official Charts Company. March 17, 2023. Retrieved March 17, 2023.
  34. ^ "Twice Chart History (Bubbling Under Hot 100)". Billboard. Retrieved March 22, 2023.
  35. ^ "Twice Chart History (Digital Song Sales)". Billboard. Retrieved March 22, 2023.
  36. ^ "Twice Chart History (World Digital Song Sales)". Billboard. Archived from the original on January 2, 2021. Retrieved March 22, 2023.
  37. ^ "Twice Chart History (Billboard Vietnam Hot 100)". Billboard. Retrieved March 24, 2023.
  38. ^ "Digital Chart – March 2023". Circle Chart (in Korean). Archived from the original on April 6, 2023. Retrieved April 12, 2022.
  39. ^ "Japanese single streaming certifications – Twice – Set Me Free" (in Japanese). Recording Industry Association of Japan. Retrieved April 22, 2024. Select 2024年3月 on the drop-down menu
  40. ^ "SET ME FREE (Lindgren Remix) Digital Single". Archived from the original on March 14, 2023. Retrieved March 14, 2023.
  41. ^ "SET ME FREE (Lindgren Remix) (ENG) Digital Single". Archived from the original on March 14, 2023. Retrieved March 14, 2023.
  42. ^ "SET ME FREE (TOMMY "TBHITS" BROWN REMIX) DIGITAL SINGLE". Archived from the original on March 15, 2023. Retrieved March 15, 2023.
  43. ^ "SET ME FREE (TOMMY "TBHITS" BROWN REMIX) (ENG) DIGITAL SINGLE". Archived from the original on March 15, 2023. Retrieved March 15, 2023.
  44. ^ "Set Me Free (ARMNHMR Remix) Digital Single". Archived from the original on March 16, 2023. Retrieved March 16, 2023.

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