At the time of its creation, dance music was not played on major radio stations. London radio station Kiss FM soon became legal but developed a slightly more commercial style. According to Luna-C of Smart E's, "It was good, because now our music was getting the recognition it deserved, but it was crap, because the money men forced it to be less than it was trying to be."[3]
Kiss FM DJ Steve Jackson obtained the record and played it on the radio. Its popularity dramatically increased, and Smart E's was signed to Atlantic Records.
"Sesame's Treet" followed a trend at the time of releasing tracks based on samples of children's TV themes. The first notable song that did this was "Summers Magic" by Mark Summers (January 1991), featuring the theme tune of the BBC's The Magic Roundabout. The Prodigy's "Charly" and Urban Hype's "A Trip to Trumpton" were two similar rave tunes of that era, also sampling from children's programmes (collectively known as "toytown techno").[4]
Critical reception
Larry Flick from Billboard wrote, "Theme from classic kiddie TV show is the hook on which this contagious pop/techno jam hangs. The contrast between rigid synth riffs and the bouncy melody are jolting good fun. "Hardcore" mix of the track was a fave among rave jocks on Belgian import a while back, and lighter, less-confrontational remix is custom-made for crossover and top 40 radio's increasing interest in techno. Could be the novelty smash of the year".[5] Marisa Fox from Entertainment Weekly commented, "Thanks to sheer novelty value, this trio's hyper, adolescent rave version of the Sesame Street theme song skyrocketed to No. 2 on the U.K. pop charts. Over the course of Sesame's Treet, though, Smart E's seems a little behind the times, dishing out a few inspired dance flavors but mostly repetitious break beats."[6]
Music video
The music video for the song displayed an A-Z of the rave scene as follows (in the following order):
Notable is the absence of the letter E. Presumably, this implied ecstasy, and its absence was either due to not wanting to promote drug use in a commercial music video, or it was deliberately left out to imply that whether or not a raver took ecstasy was their personal choice. The video was filmed in Victoria Park, London.[citation needed]
Track listings
Suburban Base Records (UK) and Possum Records (Australia)