Serena del Mar

Serena del Mar is a large-scale master-planned community under development in Cartagena, Colombia. The project has been designed by a team of internationally recognized urban planners and architects, including Moshe Safdie, EDSA, Wallace Roberts & Todd, Brandon Haw, and Robert Trent Jones II.[1] Serena del Mar integrates residential, cultural, retail, healthcare, educational, recreational, hospitality, commercial, social, and infrastructure projects within its 2,500-acre site.[2] The development is situated 12 kilometers from Cartagena’s historic old city and 8 kilometers from Rafael Núñez International Airport, in an area with a diverse ecosystem that includes beaches, cliffs overlooking the Caribbean Sea, mangrove lagoons, and tropical dry forests.[3]

Development Overview

Serena del Mar broke ground in 2015 after years of planning, with significant progress made since then. In 2024, more than 6,000 residents are already living in Serena del Mar and 4,500 are working within its infrastructure.[4]

Key completed projects include:

Hospital Serena del Mar, designed by Moshe Safdie, operated by Fundación Santa Fe de Bogotá, and ranked #1 in the Caribbean region of Colombia by Newsweek.[5] This hospital, opened in 2021, spans approximately 575,870 square feet, includes 158 beds, and offers various medical services.[6] In 2023, the hospital partnered with the Hospital for Special Surgery (HSS) to provide orthopedic care.[7][8] It is the only hospital in Latin America fully equipped by General Electric (GE).[9]

Universidad de Los Andes Sede Caribe, opened and started offering graduate level and extension courses in 2018 in a new building designed by Brandon Haw.[10]

A public transportation terminal.[11]

A micro-utility company that provides energy, sewage, cleaning, and telecommunications services.[12]

Over 10 kilometers of roadways, 7 kilometers of sidewalks, bike paths, parks, sports courts, a marina, a concessioned beach, and a golf practice field.[13][14]

Residential Component  

Serena del Mar, as of 2024, hosts 30 residential projects with over 9,800 units either completed or under development.[15] These range from multifamily apartment buildings with waterfront views to beachfront apartments and luxury single-family home lots along the water.[16] The residential developments have been realized through partnerships with 11 of Colombia’s leading developers.[17] As of 2024, more than 6,600 residential units have been sold and more than 6,000 people are living in Serena del Mar.[18]

Ongoing Development and Future Phases

Ongoing and future phases of development in Serena del Mar include additional residential, retail, cultural, educational, and hospitality projects.[19] Plans include the development of:

  • An 18-hole golf course designed by Robert Trent Jones II [20]
  • Marinas[21]
  • A pedestrian shopping street
  • A large format mall
  • A country club [22]
  • A public school
  • Hotels[23]
  • 35 kilometers of roads, sidewalks, and bike paths.[24]
  • 16 kilometers of navigable canals[25][26]

The project’s master plan envisions over 20,000 housing units, including student housing, single-family homes, and multi-family apartment complexes for residents across different socioeconomic levels.[27]

Leadership

The master development firm behind Serena del Mar is Novus Civitas, which has overseen the project’s urban planning, architecture, and infrastructure development.[28] Novus Civitas is led by Colombian businessmen Daniel Haime and Rafael Simón del Castillo.[29][30] The firm has also served as the lead developer, co-developer or general contractor for key projects, including the Hospital Serena del Mar, the University of Los Andes Caribe campus, and various residential developments.[31]

Social Impact

The Fundación Serena del Mar serves as the project's social foundation, working to enhance the quality of life, social development, and environmental conditions for surrounding communities.[32] The foundation has positively impacted 90% of local community members through programs focused on social development, environmental integration, and revenue generation.[33] These initiatives include professional training workshops, educational programs, recreational activities, cultural events, and health conferences. The Fundación celebrated its 10th anniversary in 2024 and as of 2024 the foundation served 395 community children in their early childhood program and is responsible for over 100 scholarships.[34]

References

  1. ^ Sader, Marta (25 August 2018). "La ciudad IDEAL acaba de nacer, y se llama SERENA DEL MAR". Architectural Digest España (in European Spanish). Retrieved 21 October 2024.
  2. ^ Sader, Marta (25 August 2018). "La ciudad IDEAL acaba de nacer, y se llama SERENA DEL MAR". Architectural Digest España (in European Spanish). Retrieved 21 October 2024.
  3. ^ Sader, Marta (25 August 2018). "La ciudad IDEAL acaba de nacer, y se llama SERENA DEL MAR". Architectural Digest España (in European Spanish). Retrieved 21 October 2024.
  4. ^ Semana (24 March 2024). "La Ciudad Soñada: el impresionante desarrollo urbano que se construye al norte de Cartagena". Semana.com Últimas Noticias de Colombia y el Mundo (in Spanish). Retrieved 21 October 2024.
  5. ^ "Hospital Serena del Mar, el mejor del Caribe en 2024 según Newsweek". www.eluniversal.com.co (in Spanish). 1 March 2024. Retrieved 21 October 2024.
  6. ^ "Hospital de Serena del Mar, uno de los mejores de Colombia". www.eluniversal.com.co (in Spanish). 10 May 2024. Retrieved 21 October 2024.
  7. ^ "Centro Hospitalario Serena del Mar se une a hospital de Nueva York". www.eluniversal.com.co (in Spanish). 10 June 2022. Retrieved 21 October 2024.
  8. ^ Surgery, Hospital for Special. "HSS Extends Global Network to Colombia with New Collaboration". www.prnewswire.com. Retrieved 21 October 2024.
  9. ^ S.A.S, Editorial La República (9 February 2019). "Serena del Mar se asoció con General Electric para construcción del hospital". Diario La República (in Spanish). Retrieved 21 October 2024.
  10. ^ S.A.S, Editorial La República (10 May 2018). "Universidad de los Andes inauguró su sede Caribe en Cartagena". Diario La República (in Spanish). Retrieved 21 October 2024.
  11. ^ "La Terminal del Norte operará desde hoy en Serena del Mar". www.eluniversal.com.co (in Spanish). 21 November 2022. Retrieved 21 October 2024.
  12. ^ Economía, Redacción (25 May 2018). "Celsia comercializará energía en proyecto Serena del Mar en Cartagena". ELHERALDO.CO (in Spanish). Retrieved 21 October 2024.
  13. ^ Semana (24 March 2024). "La Ciudad Soñada: el impresionante desarrollo urbano que se construye al norte de Cartagena". Semana.com Últimas Noticias de Colombia y el Mundo (in Spanish). Retrieved 21 October 2024.
  14. ^ Semana (30 July 2024). "¿Por qué invertir en propiedades frente al mar en Cartagena?". Semana.com Últimas Noticias de Colombia y el Mundo (in Spanish). Retrieved 21 October 2024.
  15. ^ builders, Anugraha (29 February 2012). "Anugraha Builders and Developers and Projects". SciVee. Retrieved 21 October 2024.
  16. ^ S.A.S, Editorial La República (3 November 2022). ""El proyecto Serena del Mar está jalonando el desarrollo de Cartagena y del Caribe"". Diario La República (in Spanish). Retrieved 21 October 2024.
  17. ^ S.A.S, Editorial La República (3 November 2022). ""El proyecto Serena del Mar está jalonando el desarrollo de Cartagena y del Caribe"". Diario La República (in Spanish). Retrieved 21 October 2024.
  18. ^ Semana (24 March 2024). "La Ciudad Soñada: el impresionante desarrollo urbano que se construye al norte de Cartagena". Semana.com Últimas Noticias de Colombia y el Mundo (in Spanish). Retrieved 22 October 2024.
  19. ^ "A city to grow into". The Economist. ISSN 0013-0613. Retrieved 21 October 2024.
  20. ^ "A city to grow into". The Economist. ISSN 0013-0613. Retrieved 21 October 2024.
  21. ^ Cepeda, Laura Sael Velasquez (19 June 2020). "Serena del Mar evoluciona a pasos agigantados". El Tiempo (in Spanish). Retrieved 21 October 2024.
  22. ^ S.A.S, Editorial La República (14 March 2020). "Se concretó el acuerdo final entre Serena del Mar y el Club Campestre". Diario La República (in Spanish). Retrieved 21 October 2024.
  23. ^ "A city to grow into". The Economist. ISSN 0013-0613. Retrieved 21 October 2024.
  24. ^ "Serena del Mar". www.eltiempo.com. Retrieved 21 October 2024.
  25. ^ Cepeda, Laura Sael Velasquez (19 June 2020). "Serena del Mar evoluciona a pasos agigantados". El Tiempo (in Spanish). Retrieved 21 October 2024.
  26. ^ "Serena del Mar". www.eltiempo.com. Retrieved 21 October 2024.
  27. ^ S.A.S, Editorial La República (3 November 2017). "Serena del Mar, proyecto urbanístico más grande de Cartagena". Diario La República (in Spanish). Retrieved 21 October 2024.
  28. ^ Semana (20 February 2015). "El hombre detrás del éxito del Grupo Haime". Semana.com Últimas Noticias de Colombia y el Mundo (in Spanish). Retrieved 21 October 2024.
  29. ^ "Más 1.500 unidades de vivienda se vendieron en Serena del Mar en 2022". www.eluniversal.com.co (in Spanish). 16 December 2022. Retrieved 21 October 2024.
  30. ^ Semana (20 February 2015). "El hombre detrás del éxito del Grupo Haime". Semana.com Últimas Noticias de Colombia y el Mundo (in Spanish). Retrieved 21 October 2024.
  31. ^ S.A.S, Editorial La República (3 November 2022). ""El proyecto Serena del Mar está jalonando el desarrollo de Cartagena y del Caribe"". Diario La República (in Spanish). Retrieved 21 October 2024.
  32. ^ "Dos grandes proyectos para celebrar 10 años de Fundación Serena del Mar, en Zona Norte de Cartagena". www.eluniversal.com.co (in Spanish). 18 September 2024. Retrieved 21 October 2024.
  33. ^ "Dos grandes proyectos para celebrar 10 años de Fundación Serena del Mar, en Zona Norte de Cartagena". www.eluniversal.com.co (in Spanish). 18 September 2024. Retrieved 21 October 2024.
  34. ^ "Dos grandes proyectos para celebrar 10 años de Fundación Serena del Mar, en Zona Norte de Cartagena". www.eluniversal.com.co (in Spanish). 18 September 2024. Retrieved 21 October 2024.

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