Senova

For the village, see Şenova, Kovancılar.

Senova
Product typeAutomobile marque
OwnerBAIC Motor
CountryChina
IntroducedMarch 2012
Discontinued2020
MarketsChina
WebsiteSenova (in Chinese)
Chinese name
Simplified Chinese绅宝
Traditional Chinese紳寶
Transcriptions
Standard Mandarin
Hanyu PinyinShēn Bǎo
Wade–GilesShen1 Pao3

Senova is a defunct automobile marque owned by the Chinese automaker BAIC Motor, itself a subsidiary of BAIC Group. It was launched in March 2012.

History

At the end of 2009, BAIC Group acquired the intellectual property rights to the Swedish car maker Saab's 9-3 and 9-5 models and related powertrain technologies in order to support the development of its own-brand vehicles.[1]

The first Senova production model, the Senova D20, a subcompact five-door hatchback, went on sale in China in March 2012.[2]

The production version of the Senova D70 made its debut at the 2012 Guangzhou Auto Show.[3]

In July 2019, Beijing Zhida X3 started pre-sale, and the word "Senova" was no longer used, but the letter "BEIJING" was used instead, indicating that the Senbao brand will soon withdraw from the market.[4] On May 15, 2020, BAIC Group announced the official launch of the "BEIJING" brand to replace the Senova brand.[5]

Products

Senova D20 (formally BAIC Motor E-Series) hatch
Senova D70

The current Senova range comprises the following models:

  • Senova D20 Hatchback
    Senova D20 Hatchback
  • Senova D20 Sedan
    Senova D20 Sedan
  • Senova D50
    Senova D50
  • Senova D60
    Senova D60
  • Senova CC
    Senova CC
  • Senova D70
    Senova D70
  • Senova X25
    Senova X25
  • Senova X35
    Senova X35
  • Senova X55
    Senova X55
  • Senova X65
    Senova X65
  • Senova D50 II
    Senova D50 II
  • Senova Zhidao
    Senova Zhidao
  • Senova Zhida
    Senova Zhida
  • Senova Zhixing
    Senova Zhixing

Concept cars

A number of Senova concept cars were unveiled at the 2012 Auto China, including the C50E mid-sized sedan, the C60F executive sedan, the C90L luxury sedan and the C51X SUV.[7][8] Exclusively, the Concept 900 (S900) and the C90L are first prototypes of Italian design studio Fioravanti made for Senova.

  • The C51X
    The C51X
  • The Concept 900 designed by Fioravanti
    The Concept 900 designed by Fioravanti

Sales

The Senova D20 sold 20,008 units from its launch in March 2012 to the end of the year.[9] It was the first Senova model on sale in the period.

References

  1. ^ "BAIC: Range of new models set for Beijing show". China Daily. 16 April 2012. Retrieved 10 February 2013.
  2. ^ "BAIC E-Series makes market debut". Gasgoo. 27 March 2012. Retrieved 10 February 2013.
  3. ^ "This Is The New Beijing Auto Senova D70 For China". Car News China. 17 April 2018. Retrieved 17 December 2020.
  4. ^ "绅宝品牌将退出市场 启用全新标识" [The Senova brand will withdraw from the market and adopt a new logo]. 新京报. 8 July 2019. Retrieved 19 April 2024.
  5. ^ "10分钟！BEIJING创造了史上最短的汽车云发布会，时间越短事儿越大" [10 minutes! BEIJING created the shortest car cloud conference in history. The shorter the time, the bigger the event.]. 凤凰网. 16 May 2020. Retrieved 19 April 2024.
  6. ^ "Beijing Auto E-series listed & priced in China". Car News China. 19 March 2012. Retrieved 10 February 2013.
  7. ^ "Beijing Auto at the Beijing Auto Show, the other concept cars". Car News China. 27 April 2012. Retrieved 10 February 2013.
  8. ^ "Beijing Auto C90L debuts at the Beijing Auto Show". Car News China. 25 April 2012. Retrieved 10 February 2013.
  9. ^ "BAIC Group's own brand sales weak". Gasgoo. 6 February 2013. Retrieved 10 February 2013.