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ScribbleLive was a content cloud provider used by brands, sports, and media companies. It was based in Toronto.[1]


ScribbleLive was a privately owned company founded by Michael De Monte and Jonathan Keebler in 2008 to provide a live blogging software platform.[1] The company evolved into a content marketing software company with data science capabilities.[2] De Monte and Keebler were both employees at CTV when they started working on what would eventually become ScribbleLive, investing $1,500 into the initial project.[3][4]

In 2009, De Monte and Keebler received seed funding from Rogers Ventures.[5]

In 2009, Michael De Monte and Jonathan Keebler appeared on Dragon's Den.[6] They received $250,000 Canadian from three Dragon's while giving up 30% of their company to them.

On November 10, 2011, ScribbleLive announced that it had raised $4 million in new financing, led by Summerhill Venture Partners.[7]

ScribbleLive announced a second round of funding on June 19, 2013. This round of funding was led by Georgian Partners and included Export Development Canada (EDC), Summerhill Venture Partners, and Rogers Venture Partners.[8] In January 2014, Vince Mifsud was appointed the new CEO of ScribbleLive.[9]

On June 14, 2014, Scribble Technologies Inc. acquired CoveritLive from Demand Media[10] for $4.5 (USD) million of cash and promissory note with a principal amount of $5.6 million.[11]

On April 15, 2015, Scribble Technologies Inc. acquired Appinions Inc.[12]

On January 30, 2016, ScribbleLive formally acquired Visually, the leading platform for premium content creation.[13]

On August 23, ScribbleLive announced that it has acquired SEO company Linkdex.[14] Linkdex was then sold to SEO software company Authoritas in June 2018.[15]

In December 2019, Scribblelive was acquired by Rock Content, a Brazilian content marketing company headquartered in Belo Horizonte with offices in Boca Raton, Canada, and Mexico.[16]


The browser-based application allowed users to post and edit content, insert images and video, create polls, provide comments, moderate and curate the social web. Content could be published via the web, SMS text messaging, and voicemail.[17] The application also has features for Q&A sessions and live chats. Each event was archived[18] and real-time analytics generated statistics on the event's coverage.[19]

The platform allowed for collaboration between different parts of an organization, by allowing writers and editors to publish and edit content simultaneously.[20] The platform also integrated with Twitter[21] and Facebook.[22]

On June 1, 2015, ScribbleLive released Projects, allowing content marketers and publishers to create content plans collaboratively. Other project features included content calendars, content promotion scheduling, and content analytics.[23]

On March 17, 2016, ScribbleLive launched Plan.[24] The service included workflow feature that assisted in coordinat messaging and content across various platforms.[25]

On May 3, 2016, ScribbleLive announced updates to its Engage product.[26] The update included a redesigned main interface, enhancements to the product's core curation tool, and the introduction of a new Moderation Hub.[27]

Event coverage

During the Egyptian Revolution, Al Jazeera was faced with multiple attempts to disrupt its coverage from Egypt due to internet restrictions.[28] Reporters resorted to calling in live updates[29] to their Al Jazeera's liveblog.[28]

During the 2011 Tohoku earthquake and tsunami, used ScribbleLive to send live updates to their users, including news, videos, and photos from their journalists.[30]


  1. ^ a b Schonfeld, E. (2008). ScribbleLive: Two Guys in Canada Launch Sweet Liveblogging Platform. TechCrunch. Retrieved from:
  2. ^ Jedras, J. (2015). Content marketing platform adds deep data science to marketer’s arsenal. ITBusiness.Retrieved from
  3. ^ Schonfeld, E. (2008). ScribbleLive: Two Guys in Canada Launch Sweet Liveblogging Platform. TechCrunch. Retrieved from:
  4. ^ (2008). Jonathan Keebler leaves Retrieved From:
  5. ^ Ingram, M. (2010). ScribbleLive: Cloud-Hosted Live-Blogging. Gigaom. Retrieved from:
  6. ^ "Dragon's Den Pitches - ScribbleLive". Canadian Broadcasting Corporation. Retrieved 2016-03-18.
  7. ^ Techvibes Newsdesk. (2011). ScribbleLive raises $4 Million from Summerhill Venture Partners. Tech Vibes. Retrieved From:
  8. ^ Etherington, D. (2013). ScribbleLive Raises $8M To Continue Its Real-Time Media Content Push. "TechCrunch." Retrieved from:
  9. ^ Retrieved from:
  10. ^ Burns, M. (2014). ScribbleLive Acquires CoveritLive, Will Still Operate Both Brands. "TechCrunch." Retrieved from:
  11. ^ Demand Media Q3 2014 10-Q Retrieved from:
  12. ^ Lafferty, J. (2015). ScribbleLive Acquires Appinions. "AdWeek". Retrieved from:
  13. ^ Levine, B. (2016). ScribbleLive Buys Visually, Marrying Content Distribution with Content Creation. "Marketing Land." Retrieved from:
  14. ^ "ScribbleLive acquires SEO company LinkDex". TechCrunch. Retrieved 2016-08-23.
  15. ^ Shepherd, Carrie (July 4, 2018). "Authoritas Acquires Linkdex SEO Platform".
  16. ^ Mari, Angelica. "Exclusive: Brazil's Rock Content Acquires ScribbleLive". Forbes. Retrieved 2019-12-10.
  17. ^ Ha allo, A. (2010). ScribbleLive Plans to reinvent the news article. Venture Beat.
  18. ^ McLellan, M. (2010). For live coverage, does your content management system "play nice with others?". Knight Digital Media Center.
  19. ^ Campbell, J. (2011). DAM Lowdown: ScribbleLive Brings Real-Time News, KIT digital Adds Another Acquisition. CMS Wire.
  20. ^ Matherne, R. (2010). Cloud-Based, Collaborative Content via ScribbleLive. SixEstate.
  21. ^ Foremski, T. (2010). ScribbleLive - Live Media Technologies For Real-Time Newsrooms. Silicon Valley Watcher.
  22. ^ (2012). Participatory journalism: What to watch in 2012. Gavatar.
  23. ^ Alzner, B. (2015). Scribblelive. Retrieved from
  24. ^ "ScribbleLive Plan - ScribbleLive - Your Content Marketing Software". Archived from the original on 2016-06-27.
  25. ^ Lloyd, J. (2016). ScribbleLive Launches Planning Service for Content Marketing. Retrieved from:
  26. ^ "ScribbleLive Engage - ScribbleLive - Your Content Marketing Software". Archived from the original on 2016-06-27.
  27. ^ Janishefski, K. (2016). ScribbleLive Announces Key Updates to Its Engage Product. Retrieved from:
  28. ^ a b McAthy, R. (2011). Al Jazeera still battling 'interference' in Egypt after internet blackout lifted.
  29. ^ Gahran, A. (2011). How Al Jazeera is putting audio updates from Egypt online fast. Knight Digital Media Center.
  30. ^ Lewis, R. (2011). ScribbleLive helps Reuters report breaking news live. Tech Vibes.
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