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Samira Efendi
Samirə Əfəndi
Samira Efendi Samirə Əfəndi
Birth name	Samira Azer gizi Efendiyeva
Born	17 April 1991 (age 33); Baku, Republic of Azerbaijan, USSR
Genres	Pop; jazz;
Occupation	Singer
Years active	2009–present

Samira Azer gizi Efendiyeva (Azerbaijani: Samirə Azər qızı Əfəndiyeva;^[1] born 17 April 1991), known as Samira Efendi or Efendi, is an Azerbaijani singer. She represented Azerbaijan in the Eurovision Song Contest 2021 with the song "Mata Hari".

Career

Early career

Efendiyeva gained popularity in her home country after participating in the singing competitions Yeni Ulduz (2009), Böyük Səhnə (2014) and The Voice of Azerbaijan (2015-2016, third place).^[1] In 2017, she was the Azerbaijani representative in the international singing competition Silk Way Star, staged in Almaty, Kazakhstan, finishing in third place.^[2]^[3] Efendiyeva represented her country again at the Voice of Nur-Sultan festival held in Nur-Sultan, Kazakhstan in 2019.^[2]

In 2014, she participated in Azerbaijan's national selection for the Eurovision Song Contest but was eliminated at the third heat of the competition.^[4]

2020–present: Eurovision Song Contest

On 28 February 2020, the Azerbaijani broadcaster İTV announced that Efendiyeva had been internally selected to represent Azerbaijan in the Eurovision Song Contest 2020 with the song "Cleopatra", held in Rotterdam, Netherlands.^[2] However, the contest was cancelled on 18 March 2020 due to the COVID-19 pandemic. She instead represented Azerbaijan in the Eurovision Song Contest 2021 with the song "Mata Hari". Efendi qualified to the final, where she ended up in 20th place out of 26 countries, receiving 65 points.^[5]^[6]

During her time at the Eurovision Song Contest, she would gain publicity after the Norwegian singer that had been selected to go to the contest, Andreas Haukeland, otherwise known as Tix had shown a noticeable crush on Efendi throughout their time at Eurovision through a variety of ways, including giving gifts, flirting on social media, asking Efendi out on dates, and singing love songs (including a couple parodies, Tix's own song Fallen Angel and the Pokémon Indigo League theme song). In response, she would do the same, including releasing a new music video and song dedicated to Tix that was posted by Eurovision's YouTube account.^[7] Some have accused Tix of fabricating the crush as a ploy to gain televotes from Azerbaijan, however Tix maintains that the crush is real and not for PR. Some others would create fan art, memes, and spread moments of the two recorded online on social media. A ship name was created, with it being called "Efentix." Tix would eventually qualify, finishing in tenth, five points ahead of the next opponent. Azerbaijan would give 10 points to Norway in the semi-final. It is unclear whether they are in a relationship, however Efendi has been reported to have been thinking of potentially marrying Haukeland. Samira would say of the relationship "To be honest, at first I was not serious about the attention of the Norwegian representative Tix. I didn’t understand what was happening. I went to Eurovision to win, not to meet someone. I went there with completely different thoughts, but received a gift from fate."^[8]

Personal life

Efendi has been rumored to have been dating Norwegian russ music artist Andreas Haukeland, otherwise known by his artist name, Tix. While speaking to Sputnik Azerbaijan, she talked about potentially marrying Haukeland, and saying that she would move to Norway to be with him, saying (translated to English) "If I get married, I’ll probably move to Norway. Where the husband is, there I am."^[8]

Efendi has practiced pole dancing for a number of years.^[4] In her spare time, she runs her own sweets boutique, called Efendi Sweet. The online Instagram store sells a variety of sweets, including cakes and éclairs.^[4]

Discography

Singles

Title	Year	Peak chart positions				Album
Title	Year	NLD ^[9]	NOR ^[10]	SWE ^[11]	UK Down. ^[12]	Album
"Yarımın yarı"	2019	—	—	—	—	Non-album singles
"Sən gələndə"		—	—	—	—
"Yol ayrıcı"		—	—	—	—
"Cleopatra"	2020	—	—	—	—
"Mata Hari"	2021	44	21	47	64
"Damlalar"	2021	—	—	—	—
"Being a Woman"	2022	—	—	—	—
"Efendi" (with MadTeen)	2022	—	—	—	—
"Doğma diyarım"	2023	—	—	—	—
"—" denotes a recording that did not chart or was not released in that territory.

References

^ ^a ^b "Azərbaycanı Eurovision-2020 müsabiqəsində təmsil edəcək Samirə Əfəndi kimdir?". BBC News Azərbaycanca (in Azerbaijani). 28 February 2020. Archived from the original on 6 March 2020. Retrieved 28 February 2020.
^ ^a ^b ^c "Meet Azerbaijan's Eurovision 2020 artist Samira Efendi". Eurovision.tv. 28 February 2020. Archived from the original on 28 February 2020. Retrieved 28 February 2020.
^ Dyussembekova, Zhazira (5 October 2017). "Qazaqstan TV starts broadcast of Silk Way Star contest". The Astana Times. Archived from the original on 28 February 2020. Retrieved 28 February 2020.
^ ^a ^b ^c "Efendi: 10 facts about Azerbaijan's Eurovision 2021 singer". wiwibloggs. 28 April 2021. Archived from the original on 21 August 2023. Retrieved 12 June 2021.
^ Ismayilova, Laman (24 May 2021). "Efendi shines on Eurovision stage". AzerNews. Archived from the original on 27 October 2021.
^ "Efendi - Azerbaijan - Rotterdam 2021". Eurovision.tv. European Broadcasting Union. Archived from the original on 23 November 2021.
^ "Efendi & TIX - A Eurovision Saga - Eurovision 2021". Eurovision.tv. Retrieved 23 May 2021.
^ ^a ^b "Efentix: Azerbaijan's Efendi says she will move to Norway to be with TIX". wiwibloggs. 2 June 2021. Retrieved 5 June 2021.
^ "Discografie Efendi". dutchcharts.nl. Retrieved 29 May 2021.
^ "VG-lista – Topp 20 Single 2021-21". VG-lista. Archived from the original on 29 May 2021. Retrieved 28 May 2021.
^ "Veckolista Singlar, vecka 21". Sverigetopplistan. Archived from the original on 29 May 2021. Retrieved 28 May 2021.
^ "Official Singles Downloads Chart: 28 May 2021 – 3 June 2021". Official Charts Company. Archived from the original on 2 June 2021. Retrieved 29 May 2021.

Preceded by Chingiz with "Truth"	Azerbaijan in the Eurovision Song Contest 2020 (cancelled)	Succeeded by Herself with "Mata Hari"
Preceded by Herself with "Cleopatra"	Azerbaijan in the Eurovision Song Contest 2021	Succeeded by Nadir Rustamli with "Fade to Black"