Sam Moore, born Salim Ziady, (October 25, 1929 – June 1, 2018) was a Lebanese-born American publisher. He was the chief executive officer of Thomas Nelson from 1969 to 2005.
After college, Moore worked as a door-to-door salesman where he developed his personal credo for dealing with rejection "When you hear no you reverse the letters and you go on." Moore began his career in 1958 in Nashville as the founder of the National Book Publishers.[2][5] In 1961, with the help of Jack C. Massey, Moore founded Royal Publishing.[5] He merged it with Thomas Nelson in the 1960s.[5]