In the mid-1990s, Bettens formed the band K's Choice with his brother Gert. They are the two best-known faces of the band. The band is popular in Belgium, the Netherlands, and France, and has toured in the U.S. with The Verve Pipe, Tonic, Alanis Morissette and the Indigo Girls, as well as on its own.
Solo
Bettens' first solo effort was the five-track EP, Go, released 31 May 2004. Four of the five songs from Go were included on his first full-length solo album, Scream, released in Europe on 14 March 2005, and in the USA on 23 August 2005.
In March 2007, Bettens released a three-track digital-only EP exclusively through online music label Fuzz (music company)/. His second full-length album, Shine, including new mixes of the tracks from the Fuzz EP, was released in 2007. It was produced by Brad Wood. The full CD was distributed for free with 13 October edition of the Flemish newspaper De Morgen in Belgium, which sold 180,000 copies. (Normally the paper sells 95,000 copies.)[2]
In 2007, Bettens won an EBBA Award, awarded annually to ten emerging artists or groups who reached audiences outside their own countries with their first internationally released album in the past year.[citation needed]
In late 2008, Bettens released the album Never Say Goodbye, consisting of recordings of live performances of K's Choice and solo songs, covers, and new songs which had been played during previous tours. The album was only available at concerts and from his online shop.[citation needed]
There were plans to license the single "Come Over Here" from his LP Scream for episode 409 of the American series The L Word. However, the plans fell through due to problems involving the song's co-writer and record label. The song also appears on the premier Music With a Twist compilation (Sony).[citation needed]
After having played Michigan Womyn's Music Festival in 2006 solo, Bettens organized a band which, at the time, was identified as all-female, for a performance there in 2007.
In June 2012, he worked as a firefighter for a year in the Johnson City Fire Department.[3][4]
In 2018, Sam formed the electronic music group Rex Rebel with fellow musicians Reinout Swinnen (K's Choice's keyboardist) and Wim Van der Westenthe (K's Choice's drummer). The band released its debut single, "Big Shot", on 21 October 2019, and full-length debut album, Run, on 28 February 2020.[citation needed]
Rex Rebel
Rex Rebel on stage
Rex Rebel on stage
Personal life
On 17 May 2019 Bettens came out to the public as a transgender man and had his name changed from Sarah to Sam.[1][5] Sam started transitioning in 2019.[1] In a YouTube video, Bettens said, "being transgender is not a choice. I always have been, I just didn't know it until now." He said he is taking hormone replacement therapy and noted that this would affect his voice and singing, and that he was working with a voice coach.[6] Before coming out as trans, there was a period where he publicly identified as a lesbian (starting in May 2002), and he has had a large lesbian fanbase since the beginning of his career with K's Choice in the 90s.[7][8]