SM Town Live Culture Humanity (stylized as SMTOWN LIVE "Culture Humanity") was an online live concert held by SM Entertainment artists. The concert was held on January 1, 2021, and broadcast through Facebook, Twitter, V Live, YouTube, TikTok, Beyond Live and KNTV.[1] The online live concert received 35.83 million viewers from 186 countries, becoming SM Town's most successful concert to date and the highest streamed concert in South Korean history.
Background and development
On December 28, 2020, SM Entertainment announced that they would hold a free-of-charge online live concert. According to the music agency, the concert was designed to comfort and convey hope to people around the world who were having a hard time due to COVID-19 in the new year.[2][3]
Commercial reception
SM Entertainment's livestreamed global online live concert drew a record-breaking 35.83 million viewers on New Year's Day in video streaming platforms such as V Live, YouTube, Twitter, Facebook and TikTok.[4]