SA TV (Bengali: এসএটিভি), the acronym of the lesser known South Asian Television,[1] is a Bangladeshi Bengali-language satellite and cable television channel based in Gulshan, Dhaka. It is owned by the S.A. Group, one of Bangladesh's largest transportation and real estate groups.[2] SA TV commenced transmissions on 19 January 2013.
SA TV received its broadcasting license from the Bangladesh Telecommunication Regulatory Commission in April 2010.[3] It commenced test transmissions on 20 April 2012,[4] and later began official transmissions on 19 January 2013. Veteran film-maker Syed Salahuddin Zaki was the first chief operating officer of the channel and Scott Robert Craig was the first head of news.[5][6]
SA TV won an International Quality Crown Award in 2015.[7] In December 2016, Bangladeshi television professionals demanded SATV and three other local television channels to take dubbed foreign television series, which have gained popularity in the country, off their schedules.[8] On 21 May 2021, SA TV, along with Channel 9, was obliged to temporarily cease operations over unpaid satellite transponder fees, according to authorities.[9]
SA TV's programming line consists of newscasts, talk shows, dramas, national and international sports, music, movies and programming regarding health, fashion and lifestyle. It is also well known for the Bangladeshi adaptation the Idol franchise, Bangladeshi Idol, which premiered in 2013.[10]
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