S. Sashikanth

S. Sashikanth
Born
Sashikanth Shivaji

Chennai, Tamil Nadu, India
Occupation(s)Film producer, Architect, Film director, Entrepreneur
Years active2010–present
Spouse
Rajani
​
(m. 2002)​

S. Sashikanth is an Indian film producer, architect, film director, and entrepreneur from Chennai, Tamil Nadu. After studying architecture at university, Sashikanth established the Chennai-based design firm Space Scape in 2002, which became involved in major projects such as the British Council and other residential and corporate building designs. Sashikanth later shifted to film production through the establishment of a production studio, YNOT Studios, and the 2010 release of his first film, Thamizh Padam.

Sashikanth's stated goal has been to see himself as having a creative role; Behindwoods has characterised him as a producer of "gutsy new-wave cinema",[1] while The Hindu acknowledged his films Kadhalil Sodhappuvadhu Yeppadi, Thamizh Padam, and Va as being "three of the most creative films in recent times".[2]

Career

Architecture

Alongside University of Sydney graduate Manoj Kumar, Sashikanth helped co-found the website StudentConcepts.com, which offered a suite of services for students, including loyalty programmes and job search tools.[2][3][4][5] Sashikanth then continued as a student of architecture, but took an extended break from the subject after failing his first thesis. As a result of his interest in filmmaking, he was selected to assist art director Thotta Tharani with his sets on the production of Shankar's political thriller Mudhalvan (1999). After working on the sets for three months, he briefly dabbled in mango farming, before choosing to continue his studies in architecture, which he then passed as the university topper.[2]

Sashikanth subsequently set up an architectural company, Space Scape, with his wife Rajani in 2002. The couple moved into a 400-square-foot (37 m2) apartment in Chennai and spent ₹80,000 to renovate it into a penthouse studio. Sashikanth set up an office in the basement of the apartment building. Their work was awarded the Best Young Architect of the Year award by Indian Architects and Builders magazine. In a short span of time, Space Scape developed into one of Chennai's leading firms and won national recognition for their work on projects including the British Council in Chennai during 2004.[6][7] Within five years of its establishment, the company grew from five architects to 30 architects working in two cities, and accepted commissions from around India. Sashikanth's clients included Max Müller Bhavan; corporate projects such as Cognizant; and residential projects such as the homes of actors Suriya and Udhayanidhi Stalin, VGP House, and Chettinad House.[2]

Filmmaking career

After following the production of Dharani's Kuruvi (2008), Sashikanth experienced a renewed interest in filmmaking; he considered starting his own studio, as he was "too old to be an assistant director and never good at taking instructions". Sashikanth expressed interest in the "Hollywood model" of filmmaking, where film producers are seen as those who pitch film projects, as opposed to India, where producers were seen as being the financial backers of projects. He explained that he wanted to be seen as an entrepreneur who can "[create] projects that are able to generate their own money".[2] C. S. Amudhan, a past client of Sashikanth, submitted three pitches in different genres for his consideration. Out of the three pitches, Sashikanth went ahead with Thamizh Padam, a satire of Tamil cinema, and founded YNOT Studios to produce the film—which was sold to the distributor Cloud Nine Movies and premiered in 2010.[2]

After discovering Balaji Mohan's short film Kadhalil Sodhappuvadhu Yeppadi on YouTube, Sashikanth expressed interest in producing a full-length version, which starred Siddharth and was released in 2012 as a multilingual with Tamil and Telugu versions. YNOT Studios handled both production and distribution for the film; Sashikanth argued that there were too many "middlemen" in the film industry, and believed that "the closer the producer is to the audience, the much better the money."[2][8][9]

In 2014, Sashikanth partnered with several other Tamil film producers to form a distribution company known as Dream Factory.[10][11]

In early 2015, Sashikanth revealed that he was writing a script for a sport-themed thriller entitled The Test, and that he was considering becoming a director in the future. Subsequently in 2023, he turned director with the same film starring Madhavan, Nayanthara, Siddharth, and Meera Jasmine. The film completed filming and is scheduled for a release in 2024.[12] He also revealed plans of taking YNOT Studios into Hindi cinema with the release of Saala Khadoos (2016) and the remake of Thiagarajan Kumararaja's Aaranya Kaandam (2011), but the latter did not materialise. He later produced the remake of Vikram Vedha starring Hrithik Roshan and Saif Ali Khan, with T-Series Films, Neeraj Pandey, and JioCinema.[13]

Despite the relative failure of Kaaviya Thalaivan (2014), his productions since 2016 have been profitable.[14][15]

References

  1. ^ L M, Kaushik. ""Big names don't always guarantee good products" – Y Not Studios, S.Sashikanth". Behindwoods. Archived from the original on 5 October 2017. Retrieved 19 September 2017.
  2. ^ a b c d e f g Kamath, Sudhish (1 March 2012). "Why Not?". The Hindu. Archived from the original on 23 September 2020. Retrieved 19 September 2017.
  3. ^ Umashanker, Sudha (2 April 2002). "Where students can 'Net'work". The Hindu. Archived from the original on 20 August 2002. Retrieved 21 September 2017.
  4. ^ Kannan, Ramya (20 December 2000). "Glory of the geeks". The Hindu. Archived from the original on 3 November 2021. Retrieved 3 November 2021.
  5. ^ Kamath, Sudhish (21 March 2002). "Rocking beyond the hometown". The Hindu. Archived from the original on 3 November 2021. Retrieved 3 November 2021.
  6. ^ "Space Scape". Spacescape.in. 15 September 2013. Archived from the original on 17 September 2017. Retrieved 19 September 2017.
  7. ^ Malhotra, Purvi (10 January 2008). "Bricks and mortar". India Today. Archived from the original on 19 March 2017. Retrieved 19 September 2017.
  8. ^ Kamath, Sudhish (5 September 2013). "Future Stock". The Hindu. Archived from the original on 25 November 2020. Retrieved 19 September 2017.
  9. ^ Rao, Subha J (4 August 2013). "Short, succinct & successful". The Hindu. Archived from the original on 26 January 2021. Retrieved 19 September 2017.
  10. ^ "Dream Factory – a new film distribution & marketing company". Behindwoods. 7 July 2014. Archived from the original on 14 March 2016. Retrieved 21 January 2016.
  11. ^ "Top Producers to launch Dream Factory". Sify. 8 July 2014. Archived from the original on 8 July 2014. Retrieved 21 January 2016.
  12. ^ "Nayanthara, Madhavan and Siddharth team up for Sashikanth's directorial debut 'The Test'". The Hindu. 12 April 2023. Archived from the original on 8 May 2023. Retrieved 20 May 2023.
  13. ^ Kamath, Sudhish (10 January 2015). "Tamil cinema goes national". The Hindu. Archived from the original on 25 May 2018. Retrieved 19 September 2017.
  14. ^ "I appeal to all with a voice, specially the stars among us: Sashikanth". Sify. 4 July 2017. Archived from the original on 21 September 2017. Retrieved 21 September 2017.
  15. ^ "So the government can extract industry's pound of flesh as bribe – Sashikanth". Behindwoods. 4 July 2017. Archived from the original on 21 September 2017. Retrieved 19 September 2017.