Rykä

Rykä
Company typePrivately held
IndustrySportswear and sporting goods
Founded1987
HeadquartersIrvine, California
ProductsWomen's athletic shoes and apparel
ParentCaleres
Websitewww.ryka.com

Rykä is an athletic shoe brand for women.

History

Rykä was founded in 1987 by Sheri Poe, who wanted to design a better-fitting athletic shoe for women.[1][2] The company also produces athletic apparel for women.[citation needed]

Rykä merged with Global Sports in 1997.[3] Global Sports sold its branded division in 1999 to American Sporting Goods Corporation.[4] The company is now owned by Caleres Inc., who bought American Sporting Goods in 2011.[5][6]

Publicity

Poe is credited with introducing Princess Diana to her shoes, through her creation of the Ryka Rose Foundation, a nonprofit organization working to stop violence against women.[citation needed]

Since 2008, Kelly Ripa has been the spokeswoman for Rykä shoes.[7]

The Rykä brand is an example of foreign branding.[citation needed]

References

  1. ^ "About Us | Rykä".
  2. ^ Rifkin, Glenn (1994-07-03). "Profile; Mix and Match: A Shoe for Women, a Survivor's Tale". The New York Times.
  3. ^ Newly-Minted Billionaire Is Spinning eBay Scraps Into Gold
  4. ^ Global Sports, Inc. Announces Agreement to Sell Branded Division
  5. ^ http://www.marketwatch.com/story/brown-shoe-company-announces-time-for-fourth-quarter-2011-earnings-call-2012-02-24 [dead link‍]
  6. ^ Brown Shoe Acquires American Sporting Goods Corporation
  7. ^ "RYKÄ ANNOUNCES BUSINESS PARTNERSHIP WITH KELLY RIPA" (PDF). American Sporting Goods Corp. 2008-01-16. Archived from the original (PDF) on 2016-09-28. Retrieved 2009-12-07.


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