Rosie is the debut studio album by New Zealand and South Korean singer Rosé. Released on 6 December 2024 through The Black Label and Atlantic Records, the album marks Rosé's first solo release after departing from YG Entertainment and Interscope Records in 2023. Rosé wrote and co-produced Rosie with a range of collaborators, including Bruno Mars, Carter Lang, and Omer Fedi. It was conceived as a 12-track pop album exploring pop-punk and alternative pop styles, whilst blending elements of 1990s R&B, synthpop, and ballads. The subject matter explores Rosé's positive attitude towards fame and heartbreak in her early twenties.
Three singles supported the album. "Apt.", a collaboration between Rosé and Mars, was released as the album's lead single on 18 October 2024. It reached number one on the Billboard Global 200 and topped the charts in various territories, including South Korea, Australia, Japan, and New Zealand. It was followed by the singles "Number One Girl" and "Toxic Till the End". Upon release, Rosie debuted at number three on the Billboard 200, becoming the highest-ranked album by a K-pop female soloist on the chart. It also entered the top ten in countries such as Australia, Canada, Germany, Japan, New Zealand, South Korea and the United Kingdom. Rosie received generally favourable reviews from critics, with most critics praising the album for its perceived emotional depth, strong songwriting, and versatile pop sound; however, a few critics found the album to be lacking in identity.
Background
In December 2023, YG Entertainment revealed that although Rosé, alongside the other members of Blackpink, renewed their contracts for group activities, they did not sign with the agency for their individual activities.[1][2] On 17 June 2024, Blackpink's main producer Teddy disclosed that The Black Label, an associate company of YG Entertainment, was in discussions with Rosé for an exclusive contract; the following day, it was confirmed that she had signed a management contract with the label.[3][4] On 26 September, Rosé revealed that she had also signed a solo deal with Atlantic Records and new music was upcoming in the next few months.[5]
Themes and lyrics
I think I'm grateful enough to have gone through a few relationships, you know, like a normal girl in her 20s. I do want people to understand that I'm not much different from your average girlfriend, or 23-year-old girl. I'm probably very relatable if you listen to my songs, and if anyone's been in that kind of a relationship. It doesn't even have to be about a boyfriend, just any type of toxic relationship.
Comprising 12 tracks, Rosie has been described to represent "a burst of honesty" from the singer, showcasing Rosé as a co-writer of the entire record.[7] Explaining the album title, Rosé revealed that she had chosen Rosie, a nickname derived from her first name, Roseanne, which she allows "friends and family to call [her]", to express her desire for listeners to feel closer to her.[8] She further shared that Rosie was conceived as a personal "little journal" after she found herself in a recording session in Los Angeles following the conclusion of Blackpink's Born Pink World Tour (2022–2023).[9]
A reflection of her personal experiences of a failed relationship, Rosie has been primarily characterised to be a "breakup album" that explores Rosé's feelings of heartache, loss, anger, and desire.[10] Additionally, the album provides insight into her navigation of life as a "20-something woman" under heavy public scrutiny, showcasing a perspective into the complexities of youthful emotion.[11] In an interview with Paper, Rosé revealed that Rosie is thematically about her "terrible 20s" and her hopes of making people understand her as a person, stating: "I'm ready to be a bit more vulnerable and open and honest in order for people to not misunderstand, and take me for what I am."[6]
Production and music
Rosé started creating the album shortly after the conclusion of Blackpink's Born Pink World Tour in September 2023.[6] She booked several songwriting sessions in Los Angeles, which resulted in the production of potential tracks that could be used for an album. Encouraged by positive feedback from her friends, Rosie was then developed across several weeks and months-long trips to the city, leading to a year of writing songs and meeting new producers while still feeling "confused and lost".[6][9]
Musically, the album has been described as a collection of polished pop tracks that explore pop-punk and alternative pop styles,[6][12] blending various elements such as stuttering 90s-style R&B to shiny synthpop and raw ballads.[11] The record begins with "the stripped-back" piano ballad "Number One Girl," setting a "contemplative tone" that introduces Rosé's raw and "emotional" vocal performance. This reflective mood shifts in the second track, "3am," which blends acoustic elements with subtle 808s and trap beats, exploring lyrical themes of love and imperfection.[13] "Two Years" introduces '80s-inspired synths, marking a "bittersweet synth-pop song" with layered vocal effects. "Toxic Till the End" follows with an intense "whirlpool of guitars and synths," capturing an "emotional frankness" through its power-pop production. "Drinks or Coffee" lightens the mood with "snappy beats" and the "sparkly elegance of progressive turn-of-the-millennium R&B" while exploring the complexities of relationships.[13][14]
This is followed by "Apt.", a pop-punk[15] and pop rock track[16] that features indie rock and electropop elements.[17] It opens with a rap verse, transitions to a "melodious" pre-chorus, and builds to an energetic chorus influenced by the Apartment game chant.[18] Inspired by a popular South Korean drinking game called Apartment, the track uses the game's rhythmic chant of "apateu" (아파트) to create a playful and addictive chorus.[16]
"Gameboy" employs an acoustic guitar loop reminiscent of "early 00s pop&B", as well as a catchy rhythmic production and "playful wordplay."[13][19] It is followed by "Stay a Little Longer," which incorporates a classic soulfulrock production that highlights Rosé's vocals.[13] "Not the Same", infused with slight touches of Americana,[20] brings raw energy, with light guitar-plucking production contrasted by the singer's vocal delivery.[13] "Call It the End" combines emotional lyrics, "lush" piano production, and a heartfelt vocal performance. "Too Bad for Us" uses a "stripped-down" arrangement to emphasise intimate storytelling, while "Dance All Night" closes the album with a "chilled-out vibe," meditating on moving forward despite heartache.[13]
Promotion and release
On 11 February 2024, in celebration of her 27th birthday, Rosé teased the release of her new solo music, previewing a snippet of her upcoming song "Vampirehollie" on her then newly opened Instagram broadcast channel.[21] On 27 September, after announcing her signed deal with Atlantic Records, she introduced a new Instagram account (@vampirehollie), naming it after the unreleased track.[22] Shortly thereafter, on 1 October, Rosé announced that her first studio album would be named Rosie.[23] The announcement was accompanied by a post of the album cover, which depicts a close up of the singer lying down with blonde curls.[23] The album tracklist was revealed on 25 November 2024.[24]Rosie was released on 6 December 2024; it was made available in more than 15 physical variants across CD and vinyl formats, each containing collectibles with some being randomised.[25] Limited vinyl editions of Rosie containing the exclusive bonus track "Vampirehollie" were released,[26] as well as limited digital editions containing "Vampirehollie" and the live performance version of "Number One Girl" from KBS's The Seasons.[27][28]
In November, Rosé personally hosted album listening parties for her fans in Seoul and Tokyo.[41][42] Official listening parties around the globe were also later organised and held on 4 December.[43] On 1 December, Rosé appeared on TV Asahi's Udo Times broadcast for an interview with Yukino Yamamoto.[44] Continuing promotions in South Korea, Rosé appeared on JTBC's Newsroom, [45]You Quiz on the Block,[46]Vogue Korea'sWhat's in My Bag,[47] and Daesung's web show Zip Daesung.[48] Shortly after, Rosé commenced promotions in the United Kingdom, providing interviews with BBC Radio 1,[49]Hits Radio,[50]LADbible's Snack Wars,[51] and Capital Breakfast'sVery British Day Out.[52]
In December, pop-up stores selling the album and limited edition merchandise were open in select locations, including Hyundai's Iconic Pop-up Zone in Yeongdeungpo, Seoul;[53] 54 West Street in Sheung Wan, Hong Kong;[54] and the Barnes & Noble on Fifth Avenue, New York.[55][56] On 6 December, Melon presented a celebration of Rosé's first full-length record through its new album spotlight service, Melon Spotlight, which offered a comment event to win signed CDs, as well as a variety of exclusive content including interview videos, images, magazines, and handwritten notes.[57] On 9 December, TikTok launched the #rosie campaign to celebrate the album release, offering in-app experiences, a limited-time profile frame mission, and exclusive videos.[58]
Singles
On 17 October, Rosé revealed the album's lead single "Apt.", a collaboration with American singer Bruno Mars, on her social media a day before its official release.[59] The single was released on 18 October to great commercial success, debuting atop both the Billboard Global 200 and the Global Excl. US. This marked Rosé's and Mars' second number-one single on either chart after "On the Ground" and "Die with a Smile", respectively.[60] In the United States, the song debuted at number eight on the Billboard Hot 100, making Rosé the first K-pop female act in history to have a top-ten entry on the chart.[61] On 22 November, she released "Number One Girl" as Rosie's second single.[62] "Toxic Till the End" was released as the third single alongside the album on 6 December.[63]
Live performances
On 22 November, Rosé presented the first live performance of "Apt." with Bruno Mars at the 2024 MAMA Awards in Osaka.[64] She later performed "Apt." with Lee Young-ji and "Number One Girl" on The Seasons: Lee Young-ji's Rainbow for the episode aired on 29 November.[65] On 3 December, she appeared on BBC Radio 1's Christmas Live Lounge 2024, performing "Apt." and a cover of "Last Christmas" by Wham!.[49][66] On 11 December, Rosé performed a live band medley of her songs "Apt." and "Toxic Till the End" on The Tonight Show with Jimmy Fallon.[40]
Rosie generally received positive reviews from critics. At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, the album has an average score of 69 based on 4 reviews, indicating "generally favourable reviews".[67] Writing for Clash, Robin Murray favourably labelled Rosie as a "solo triumph" and remarked that the record is full of "towering pop peaks" which cement Rosé's position as a global pop persona.[20] Eleanor Carr of Renowned for Sound likewise wrote that the album tracks are "good enough to stand toe to toe with the best pop coming out this year".[71] Meanwhile, Rolling Stone'sMaura Johnston praised the album for its showcase of Rosé's solid songwriting, pop-savvy versatility, and her ability to package her disarming honesty into charming songs that allow for an "inviting listen".[19]NME's Crystal Bell similarly lauded the album's commitment to Rosé's authentic declaration of self, opining the stripped-back approach to be a bold move that trades "K-pop’s grandeur for intimate songwriting and emotional candour"; Bell also highlighted Rosé's versatile vocal performance throughout the record.[10]
Thematically, Jason Liphsutz of Billboard commented the album to be a "thoughtfully considered portrait of relationship complications and personal complexities", remarking that the collection "impressively [split] the difference between intimacy and arena-ready pop".[72] Jeff Benjamin of Billboard also defined Rosie as "a mosaic of the messy, beautiful chaos that defines one’s twenties," offering a deeper, more open look into Rosé's thoughts than her K-pop releases; he praised the album for letting fans into "Rosé's venting sessions and musical therapy appointments".[13] According to P. Claire Dodson, Sara Delgado, Donya Momenian, and Aiyana Ishmael from Teen Vogue, Rosie is a "cathartic album" that dives into Rosé's insecurities without fear.[73] Stephanee Wang of Paper summarised the record as a "capital-P pop album with shades of intimate Swiftian storytelling and cathartic, soaring hooks [where Rosé] paints a narrative of a love gone wrong".[6]
In a mixed review, Christina Jaleru of the Associated Press wrote the album to be "an emotional rollercoaster easy to empathise with", describing it as "heartfelt, but slightly sleepy". She also observed Rosé's solo material to be sonically different from that of her band, dubbing Rosie's tracks to be "that of a coffee-house dweller with a sideline in romantic drama", in contrast to Blackpink's high energy electro-pop output.[74] South Korean music critic Kim Do-heon noted that while the album follows the popular "formula of recent female singer-songwriters such as Taylor Swift, Olivia Rodrigo, and Sabrina Carpenter," it lacks Rosé's unique identity.[75] Mark Richardson of The Wall Street Journal similarly noted Rosé's vocal versatility in the album as it "settles into an accomplished survey of prominent pop styles", citing the musical influences of Rihanna, Taylor Swift, Billie Eilish, and SZA; however, he further commented that although there was no fault in the musical production, there was difficulty in perceiving Rosé's identity through the album.[14] Alex Ramos of Pitchfork reiterated criticisms of the album's lack of identity and commented on its "dated pop references".[68] In agreement, Financial Times' Ludovic Hunter-Tilney conclusively stated: "These are decent songs, but their generic design detracts from the idea of presenting us with the real Rosé."[70]
Commercial performance
In Australia, the album debuted at number two on the ARIA Albums Chart, whilst the album's lead track "Apt." remained at number one on the singles chart for a sixth non-consecutive week. It became the highest charting album by a female K-pop soloist on the chart. The placement was Rosé's third top-two album in Australia after Blackpink's The Album (2020) and Born Pink (2022).[76] In New Zealand, the album debuted at number three on the New Zealand Albums Chart, while debuting at number one on the New Zealand Aotearoa Albums Chart, which ranks the top twenty best performing albums in New Zealand by New Zealand artists. It became the singer's first top-three entry with a solo album in the country.[77][78] Overall, Rosé placed seven tracks from Rosie across the Official Aotearoa Music Charts simultaneously, a feat last achieved by L.A.B. in March 2024.[79] The album debuted at number two on the Circle Album Chart in South Korea, recording 253,086 units sold in its first week of release.[80]Rosie debuted at number four on the UK Albums Chart, making Rosé the first ever female K-pop soloist to earn a top-five album in the United Kingdom, her third overall, after Blackpink's two top-five albums in the country.[81] In the United States, Rosie debuted at number three on the Billboard 200 with 102,000 album-equivalent units, comprising 70,000 pure album sales, 31,000 streaming equivalent sales, and 1,000 track-equivalent sales.[25] The placement marked it as the highest-ranked album on the chart by a K-pop female soloist.[82] It is Rosé's third top-ten album in the country after Blackpink's previous two albums.[25]
^"블랙핑크 로제, 더블랙과 매니지먼트 계약 체결 "테디와 두터운 신뢰" [공식]" [Blackpink Rosé signs management contract with The Black, “strong trust with Teddy” [Official]]. News1 (in Korean). 18 June 2024. Archived from the original on 18 June 2024. Retrieved 18 June 2024 – via Daum.
^O, Gi-ppeum (27 September 2024). "로제의 다음 스텝은 세계 팬 정복!" [Rosé's next step is conquering global fans!]. Vogue Korea (in Korean). Archived from the original on 28 September 2024. Retrieved 8 October 2024.
^「アパトゥ、アパトゥ」“2024年最後”のヒット曲の中毒性に賛否『紅白』サプライズ登場願う声も ["Apateu, Apateu": Mixed opinions on the addictive nature of their "last hit song of 2024"; some hoping for a surprise appearance on "Kohaku"]. Flash. 3 December 2024. Archived from the original on 8 December 2024. Retrieved 8 December 2024 – via Yahoo Japan.
^Kim, Min-ji (28 November 2024). "[단독] '아파트 열풍' 로제, '뉴스룸' 뜬다…12월 1일 방송" [[Exclusive] Rosé, the 'Apartment Craze', is on 'Newsroom'... Airing on December 1st]. News 1. Archived from the original on 2 December 2024. Retrieved 29 November 2024.
^Ha, Jiwon (1 December 2024). 로제 배보다 배꼽이 더 크네, 줄이어폰 케이스가 90만원대 명품 [Rosé, the belly button is bigger than the belly—wired earphone case priced in the 900,000 KRW range, a luxury brand]. Newsis. Archived from the original on 15 December 2024. Retrieved 15 December 2024 – via Naver.
^Lee, Jae -hoon (4 December 2024). "로제, 정규 1집 팝업 연다…내밀한 '로지' 만난다" [Rosé opens pop-up for her first full-length album… Meet the intimate ‘Rosie’]. Newsis. Retrieved 5 December 2024.
^Park, Seo-yeon (6 December 2024). 로제, '멜론 스포트라이트'서 첫 정규앨범 독점 콘텐츠 공개 [Rosé reveals exclusive content from her first full-length album on 'Melon Spotlight']. My Daily (in Korean). Archived from the original on 7 December 2024. Retrieved 7 December 2024 – via Naver.
^Heo, Na-woo (9 December 2024). "틱톡, 로제 첫 정규 앨범 '로지' 발매 기념 캠페인" [TikTok, Rosé's first full album 'Rosie' release commemorative campaign]. Newsis. Retrieved 10 December 2024.
^Hwang, Hye-jin (29 November 2024). 로제 “새벽 5시까지 악플 찾아보기도…브루노 마스=츤데레”(레인보우) [Rosé "I was looking for hate comments until 5 am… Bruno Mars = Tsundere (Rainbow)]. Newsen (in Korean). Archived from the original on 29 November 2024. Retrieved 29 November 2024 – via Naver.
^Go, Kyung-seok (10 December 2024). ""트라우마가 된 외로움에서 살아남았다"... '아파트' 로제의 자기고백" ["I Survived the Loneliness That Became Trauma"... Rosé's Self-Confession in 'Apartment']. The Korea Times (in Korean). Retrieved 10 December 2024.
^Lee, Tae-soo. "브루노 마스도 푹 빠진 한국 술 게임…로제 '아파트' 음원 돌풍" [Bruno Mars is also into Korean drinking games… Rosé's 'Apartment' music charts craze] (in Korean). Archived from the original on 9 November 2024. Retrieved 20 October 2024 – via Naver.