Ri Happy

Ri Happy
Company typePrivate
IndustryRetail
Founded1988, 45 years ago
FounderCarlyle Group
Headquarters
São Paulo
,
Brazil
Number of locations
196 locations
Area served
Brazil
Key people
Ronaldo Pereira Junior [pt] (CEO)
Products
  • Toys
  • Video games
OwnerGrupo Ri Happy
Number of employees
4000+
DivisionsRi Happy Baby
Website[1]

Ri Happy Brinquedos, stylised as RI HAPPY, is the largest toy retailer in Brazil.[1]

History

Ri Happy was founded in 1988 by pediatrician Ricardo Sayon, his wife Juanita Sayon, and business administrator Roberto Saba. The name "Ri Happy" derives from "Ri", short for Ricardo, and the English word "happy".[2]

It had 196 stores as of May 2019.[3][4]

In 2012 the private equity fund The Carlyle Group fund acquired an 85% stake in the company, assuming majority control.[5][6][7] As part of the acquisition, Héctor Núñez became CEO. In the same year, Ri Happy purchased competitor PBKids.[1]

In 2020, Ronaldo Pereira Junior [pt], previously CEO of Óticas Carol [pt], became the new CEO.[8]

In the toy and game industry, Ri Happy is the retailer most admired by customers, according to the IBEVAR award.[9]

Ri Happy Baby

Ri Happy Baby
Founded2013, 10 years ago
HeadquartersSão Paulo
Website[2]

In 2013, Ri Happy entered into the baby products sector, opening Ri Happy Baby (stylised as RI HAPPY Baby), a specialised retailer for children under three years old.[citation needed]

See also

Portal: Brazil

References

  1. ^ a b "Rede de brinquedos RiHappy compra a concorrente PBKids" [Toy chain RiHappy buys competitor PBKids]. G1 (in Brazilian Portuguese). 25 June 2012. Archived from the original on 16 July 2022. Retrieved 19 January 2024.
  2. ^ Marinho, Mariana (22 May 2016). "Em fase de expansão, Ri Happy é eleita melhor loja de brinquedos" [In its expansion phase, Ri Happy is named best toy store]. Folha de S.Paulo (in Brazilian Portuguese). Archived from the original on 2 October 2016. Retrieved 19 January 2024.
  3. ^ "About us". Ri Happy Brinquedos. Retrieved 2016-08-05.
  4. ^ "Only Rihappy didn't slip". This Is Money. Archived from the original on 2019-05-26. Retrieved 2016-08-07.
  5. ^ "Carlyle buys 85% of Ri Happy, will invest R$200 million in 3 years". Reuters. Archived from the original on 2016-08-18. Retrieved 2016-08-05.
  6. ^ "Change in the presidency of the company". Analysis. Archived from the original on 2023-07-17. Retrieved 2020-06-07.
  7. ^ "The Carlyle Group acquires 85% of Ri Happy, Brazil's largest toy retailer". The Carlyle Group. 1 March 2012. Archived from the original on 19 August 2023. Retrieved 19 January 2024.
  8. ^ "Ri Happy tem novo comando a partir desta segunda-feira" [Ri Happy has new command starting this Monday]. Valor Econômico (in Brazilian Portuguese). 6 July 2020. Archived from the original on 15 June 2021. Retrieved 19 January 2024.
  9. ^ Redação (2022-10-19). "Carrefour leads the ranking of the largest retail companies in Brazil". Mercado&Consumo (in Brazilian Portuguese). Retrieved 2022-11-12.


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