As co-owner and head instructor at the Gracie University of jiu-jitsu headquartered in Torrance, California Gracie is known for his initiatives training Police officers in jiu-jitsu based self-defence and his advocacy calling for a nationwide police reform. His Gracie Survival Tactics (GST) curriculum is the first to be recognized in California as approved for law enforcement.
An inventor and entrepreneur, Gracie founded Quikflip, a garment converting into a backpack, which was featured on ABC'sShark Tank and named as one of Time Magazine 2019 best inventions.
His introduction to jiu-jitsu came when he was still a child, learning from his father, grandfather[9] and uncles Rickson and Royce Gracie.[1] Gracie's father and uncles opened Gracie Jiu-jitsu Academy in Torrance in 1989, a martial art school teaching Gracie Jiu Jitsu,[b] Gracie started helping with the coaching at the age of thirteen, becoming one of the head instructors at nineteen.[1]
Competitive career
As a brown belt, Gracie won the 2002 IBJJF American Nationals Championship.[10] After receiving his black belt from Hélio Gracie in 2002 at the age of 19,[1] Gracie competed in the 2003 IBJJF Pan American Jiu-Jitsu Championship winning bronze.[11] In May 2003 he won the Southern California Pro-Am Invitational, a no-gi, no time limit tournament featuring 16 competitors, after defeating Cassio Werneck, Joe Stevenson, Tyrone Glover and Jason Miller. Even though the tournament was a no-gi grappling event, Gracie and his brother Ryron chose to fight in their gi.[12] The match with Werneck drew particular attention due to a controversial finish, where Werneck claimed that he did not submit and video footage was reviewed in order for the referee to determine otherwise.[13] In 2004 he retired from competition to focus on coaching and teaching.[5]
Gracie University
In 2009, Gracie and his brother Ryron launched Gracie University Online, a web BJJ learning platform.[14][15][16] In 2024, Gracie and his brother Ryron announced the release of Gracie Combatives 2.0, an update to the course they first released 13 years earlier.[17]
Gracie coached Olympic Judo medal winner Ronda Rousey in jiu-jitsu.[23][24] Rousey started training with Gracie and his brother for her last two competition camps prior to UFC 168: Weidman vs. Silva 2 at the MGM Grand Garden Arena in Las Vegas in December 2013. Rousey won the fight crediting the Gracie brothers for her improvements.[25] In anticipation for UFC 170, and the defence of her bantamweight title, Rousey trained her jiu jitsu again with Gracie during camp.[26] In 2015 Gracie was criticized by Cris Cyborg for saying that she was being given "more credit than she deserves".[27][28] Reflecting on his coaching of Rousey, Gracie said: "I've helped professional athletes of all different skills and sports and capabilities, certainly in martial arts and in jiu-jitsu in regards to combat sports, but I've never seen an athlete who hones her craft and is perfect for their sport like Ronda is for MMA."[29]
In 2010 Gracie started training WWE superstar CM Punk in jiu-jitsu.[37][38][39] in 2014 he began preparing Punk to transition to MMA and make the jump from the WWE to the UFC.[40][41] With Gracie acting as his mentor,[4] Punk stated that he could not see himself "walking out without Rener".[42] For Punk's professional debut at UFC 203 in 2016, Gracie prepared him for his fight against Mickey Gall.[43]
Gracie has been training professional mixed martial artist Brian Ortega since his early years.[44] Ortega enlisted at the academy at the age of thirteen learning under Gracie throughout his teenage years, and receiving his BJJ black belt and his "T-City" nickname (short for Triangle City) from him.[45][46] Gracie has been cornering Ortega for most of his pro fights, only missing UFC Fight Night: Ortega vs. The Korean Zombie due to a positive Covid result,[6]ESPN called him "Brian Ortega's most-tenured coach".[47] Gracie joined Team Ortega on The Ultimate Fighter 29.[48][49] Ortega has been ranked by the website Tapology one of the greatest MMA grapplers of all time,[50] and as of May 2023, one of the 5 best featherweight MMA fighters.[51]
Gracie has been a regular guest on the TV series UFC Ultimate Insider, appearing in 16 episodes between 2012 and 2016.[63] In 2021 Gracie was featured, as Brian Ortega's jiu-jitsu coach, on Countdown to UFC (Season 15) for UFC 266[64] and on UFC on ABC: Ortega vs. Rodríguez in July 2022.[65]
Law enforcement training
Gracie has been involved in teaching BJJ to law enforcement for over twenty years and for advocating a nationwide police reform across the United States that would include jiu-jitsu training.[66][67] Gracie's defense program using jiu-jitsu is called Gracie Survival Tactics (GST),[68] in 2020 the GST curriculum became the first of its kind to be approved,[69] by The Commission on Peace Officer Standards and Training (POST) for law enforcement in California.[70] A certification that the Gracie family had been seeking for years,[71] since then the program has started to certify police officers and armed forces personnel.[72] Gracie's plan for national police reform centered around BJJ was featured in August 2021 on an episode of HBO sports news program Real Sports with Bryant Gumbel.[73]
In addition to running Gracie University, Gracie and his brother Ryron host the most popular BJJ YouTube channel[77] called: The Gracie Breakdown where they go over techniques used on the Ultimate Fighting Championship (UFC)[78] with guests such as Ed O'Neill[79] as well as highlighting the application of jiu jitsu in real-life situations.[80] in 2018 The Gracie Breakdown had 355,000+ subscribers and over 200+ videos,[81] in 2022 the channel had over 700k subscribers and more than 155 million video views.[77]
Quikflip
Gracie is the creator of Quikflip Apparel, clothing that can be assembled into a wearable backpack,[82] starting with designing a hoodie.[83] Gracie presented Quikflip on Episode 23 Season 10 of the reality ABC TV series Shark Tank[84] where it received an offer from investor Lori Greiner of $250,000 in cash and a $250,000 loan, in exchange for 10% equity.[85] The deal with Greiner was never finalized but the appearance on Shark Tank drastically increased the sales.[86][87] Quickflip was featured on Advertising Specialty Institute 2019 Hot List[88] and named one of "The 100 Best Inventions of 2019″ by TIME Magazine.[89][90]
In 2019 as the 2019 ADCC World Submission Fighting Championship took place, Gracie's invention became a best seller on Amazon, breaking sales records for both Quikflip and the e-commerce website after being featured on Amazon's Deal of the Day.[91] In 2023 Quikflip Apparel had an annual revenue of $4 million while being valued at $3.2 million.[92]
Sleeper Hold Travel Pillow
Gracie also invented a different take on the classic travel pillow, called the Sleeper Hold travel pillow. He launched the pillow on Kickstarter on May 3, 2023 and raised over $1 million (USD) for 17,843 backers in 30 days making it the top-funded travel pillow in crowdfunding history. On May 11, 2023, he received an invitation to appear on Shark Tank for a second time with his latest product.[93]
The 32 Principles
Gracie released a book entitled The 32 Principles: Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships and Life with a foreword by Jocko Willink on August 23, 2023.[94]
Black belt exchange
Along with his brother Ryron Gracie, Rener hosts an annual 'Black Belt Exchange' at the Gracie University Headquarters in Torrance, California, that aims to bring together Jiu-jitsu black belts in order to share information and opinions on the sport.[95]
Personal life
Gracie is married to former World Wrestling Entertainment (WWE) wrestler Eve Torres,[96][97] with whom he has two sons Raeven born in 2015 and Renson born in 2018.[98][99]
Testimony in injury lawsuit
Following catastrophic injuries suffered in 2018 by a jiu-jitsu student rendered quadriplegic, Gracie was called in at the trial to testify as an expert witness for the plaintiff.[100] After four months of trial, the jury found the jiu-jitsu instructor at fault and awarded the student $46 million.[101][102] After leaked footage of the incident was released, Gracie's involvement in the case, his opinion on whether the injury was the result of negligence or not, as well as the compensation payment he received for his testimony, attracted a lot of criticism from the BJJ community.[103]
For his expert testimony in the injury lawsuit, Gracie received $100,000 as payment or $3000 per hour.[101][failed verification] Following the backlash Gracie shared a video explaining his role as an expert witness and his understanding of the incident.[104] Gracie later announced that he was donating the entirety of his court case earnings to charity.[105][106] On 14 April 2023, Gracie had a live discussion about the lawsuit with Tom DeBlass, a prominent figure in the BJJ community and one of his most ardent critics.[107][108]