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Red C

Red C (stylised in all caps as RED C) is a market research and polling company in Ireland.

It is most widely known for its political opinion polling (though most of its business is market research, with several large corporate clients).[1] The Business Post publishes a monthly Red C poll tracking the support for Irish political parties.[2]

Red C was founded in 2003 by CEO Richard Colwell[3] who had previously worked in London for Research International and ICM Research, followed by Lansdowne Market Research in Dublin.[4][failed verification] As at 2016, Red C Research and Marketing Ltd was owned (via holding company RSV Ventures Ltd) by its directors, with Colwell being the majority shareholder.[5]

The company's headquarters are in East Point Business Park in Dublin.[6] The company opened a call centre in Dundalk in 2006.[7]

References

  1. ^ "Expansion costs hit profits at Red C as it targets UK". independent. June 2017.
  2. ^ "Poll shows major shift in support for FF". The Irish Times.
  3. ^ Deegan, Gordon. "Owners of polling and research firm Red C paid themselves dividend of €1.15m". The Irish Times.
  4. ^ "ADFX Awards | Richard Colwell". adfx.ie.
  5. ^ "Dublin-based polling and research firm Red C to expand on back of growth". www.irishexaminer.com. 1 June 2016.
  6. ^ "RED C Research & Marketing Ltd – Market Research Company in Ireland". directory.esomar.org.
  7. ^ "New Call Centre opens in town". independent. 25 January 2006.

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