Rebel Foods

Rebel Foods
Company typePrivate
Industry
Founded2011
Founders
  • Jaydeep Barman
  • Kallol Banerjee, Sagar Kochhar, Ankur Sharma, Ankush Grover, Raghav Joshi, Soumyadeep Barman S[1][2][3]
Headquarters
Mumbai, Maharashtra
,
India[4]
Area served
Worldwide[5]
BrandsFaasos, Behrouz Biryani, Oven Story, Mandarin Oak, Lunch Box, The Good Bowl, Sweet Truth, Firangi Bake, The Brooklyn Creamery, The Biryani Life[6]
RevenueIncrease ₹1,195 crore (US$140 million) (FY23)[7]
Negative increase ₹−656 crore (US$−79 million) (FY23)[7]
Number of employees
6,000[8] (2020)
SubsidiariesSmoor[9]
Websiterebelfoods.com

Rebel Foods is an Indian online restaurant company which operates 11 cloud kitchen brands including Faasos, Behrouz Biryani and Oven Story.[10] It is the largest cloud kitchen restaurant chain in the world,[11] operating more than 450 cloud kitchens in 10 countries, as of April 2022.[9][12][13][14][15][16]

Among the company's biggest stakeholders are Sequoia Capital, Coatue Management, Lightbox Ventures, and Qatar Investment Authority.[17] After its Series F round of funding in 2021, the company's valuation was reported at US$1.4 billion.[18]

History

Rebel Foods was founded in 2011 by Jaydeep Barman and Kallol Banerjee as a physical restaurant chain with an online ordering facility. It launched its first cloud kitchen in 2015, and became a cloud kitchen-only business in 2016.[19][20]

In 2018, the company started the Rebel Launcher Program for outsourcing its cloud kitchen platform to other restaurant chains.[21]

In 2020, Rebel Foods launched EatSure, a consolidated food delivery service for its brands and partner restaurant chains. It also started operating food trucks known as EatSure Express.[22]

In December 2020, Rebel Foods entered into a partnership with American fast food restaurant chain Wendy's, under which Rebel Foods will start and operate 250 cloud kitchens for the latter in India.[23][24][25] In February 2022, Rebel Foods acquired the exclusive master franchise rights for Wendy’s offline business in India from Sierra Nevada, to develop and expand the burger chain’s brick-and-mortar chain, including the existing commitment to also develop approximately 150 traditional locations over the next decade, in addition to its commitment to open the delivery-only kitchens across the country.[26]

In April 2022, Rebel Foods acquired a majority stake in the luxury chocolate brand Smoor.[27]

Operations

Rebel Foods owns and operates over 450 cloud kitchens in 75 cities in India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia, Thailand, Bangladesh, Hong Kong, and the Philippines.[28] It also outsources its cloud kitchen facility to third-party food and beverage chains such as Wendy's, Natural Ice Cream, Slay Coffee and Anand Sweets through the Rebel Launcher Program, along with its technology stack called the Rebel Operating System. The company processes orders on its online food ordering platform called EatSure, as well as other online food aggregator and ordering services. It also sells at its cafeterias, lounges and kiosks.[9]

See also

References

  1. ^ "Rebel Foods: On Cloud Nine". Forbes India. Retrieved 11 March 2021.
  2. ^ "Rebel Foods targets $1 billion valuation". The Times of India. Retrieved 17 June 2020.
  3. ^ "'Rebel' with a cause: Faasos' parent sets sights on overseas market". Business Standard. Retrieved 17 June 2020.
  4. ^ "Rebel Foods CEO on restaurant's move from a QSR to multi-brand internet biz". Business Standard.
  5. ^ "Kitchens in the cloud: AI is restoring consumer trust in the food delivery business". Microsoft Stories India. Retrieved 11 March 2021.
  6. ^ "City duo brings Mum-based cloud kitchen chain to Kol". The Times of India. Retrieved 17 June 2020.
  7. ^ a b Sil, Debarghya (14 November 2023). "Faasos Parent Rebel Foods Breaches The INR 1,000 Cr Revenue Mark In FY23". Inc42 Media. Retrieved 27 January 2024.
  8. ^ "How Jaydeep Barman of Rebel Foods found his mojo in the mountains". Mint. Retrieved 7 December 2020.
  9. ^ a b c "Rebel Foods acquires majority stake in luxury chocolate brand Smoor". The Economic Times. Retrieved 24 April 2022.
  10. ^ "Rebel Foods to expand beyond cooked meal brands, brews a new food kits plan". The Economic Times. Retrieved 17 June 2020.
  11. ^ "Foodpanda, Rebel Foods in 5-year multi-market deal". Bangkok Post. Retrieved 10 December 2021.
  12. ^ Rakheja, Harshit (6 November 2021). "From high-street QSR to cloud kitchen unicorn: The Rebel Foods story". Business Standard India. Retrieved 10 December 2021.
  13. ^ Tandon, Suneera (20 July 2021). "Rebel Foods plans overseas expansion via partnerships". mint. Retrieved 31 July 2021.
  14. ^ "Ex-McKinsey Consultant Turns Failed Restaurant Into $535 Million Startup". Bloomberg. Retrieved 17 June 2020.
  15. ^ "Uber Ex-CEO Kalanick Grabs Slice of India's Cloud Kitchen Arena". Bloomberg. Retrieved 17 June 2020.
  16. ^ "Sequoia India leads fresh investment in Faasos parent Rebel Foods". VCCircle. Retrieved 17 June 2020.
  17. ^ "Unpacking Rebel Foods' Series F round and cap table". Entrackr. 22 October 2021. Retrieved 24 April 2022.
  18. ^ "Rebel Foods joins unicorn club after $175 million fundraise". Economic Times. 7 October 2021. Retrieved 16 November 2021.
  19. ^ "How cloud kitchens are helping Faasos survive the foodtech bloodbath". The Economic Times. Retrieved 17 June 2020.
  20. ^ "How Rebel Foods, owner of Faasos and Behrouz Biryani, is ramping up offerings". The Financial Express. Retrieved 17 June 2020.
  21. ^ Tandon, Suneera (16 March 2021). "Rebel Foods set to increase third-party partnerships to fuel cloud kitchen biz". mint. Retrieved 11 July 2021.
  22. ^ "QSR chains: Going places". The Financial Express. 5 July 2021. Retrieved 11 July 2021.
  23. ^ "Wendy's partners with Rebel Foods to open 250 cloud kitchens in India". Economic Times. Retrieved 7 December 2020.
  24. ^ "Wendy's is placing a much bigger bet on India". CNN. Retrieved 7 December 2020.
  25. ^ "After Wendy's, Rebel Foods Explores More Such Tie-Ups". BloombergQuint. Retrieved 31 July 2021.
  26. ^ Livemint (28 February 2023). "Rebel Foods gets mandate to run Wendy's restaurants in India". mint. Retrieved 18 January 2024.
  27. ^ "Rebel Foods acquires majority stake in chocolate brand Smoor". mint. 7 April 2022. Retrieved 24 April 2022.
  28. ^ Abrar, Peerzada (14 February 2022). "Rebel Foods scales up expansion of cloud kitchens amid Covid-19 pandemic". Business Standard India. Retrieved 24 April 2022.


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