The station launched in 1996 before being bought by Belfast station Belfast CityBeat in 1998 and rebranded to "Heartbeat 1521".[1] At the end of 1998, with 9,000 listeners per week, it was one of the two smallest commercial broadcasters in the UK.[2] The station and its sister station Goldbeat 828 ceased broadcasts on 22 May 1999.[3]