22 November 2021 (2021-11-22) – 27 May 2022 (2022-05-27)
Quanto Mais Vida, Melhor! (English title: A Life to Die For)[1] is a Brazilian telenovela produced and broadcast by TV Globo. It aired from 22 November 2021 to 27 May 2022.[2] The telenovela is written by Mauro Wilson, with the collaboration of Marcelo Gonçalves, Mariana Torres, and Rodrigo Salomão.[3] It stars Giovanna Antonelli, Vladimir Brichta, Mateus Solano, and Valentina Herszage.[4]
The series revolves around four different people who, after going through the experience of facing Death together, are given a second chance at life.
Plot
After dying in a plane crash, Neném, Paula, Guilherme, and Flávia are given a second chance at life by Death under one condition: they have to fix their lives and that one of them will definitively die in one year. Paula (Giovanna Antonelli) is a fashionista businesswoman who owns a cosmetics company, and has a bad relationship with her daughter, Ingrid, because of her introspective way of life. She is at war in business with Carmem, owner of a competitor company, who schemes to destroy her with the help of her lover Marcelo, who seduces Paula to spy on her. Neném (Vladimir Brichta) is a retired soccer player who lives with his mother, his two ex-wives, and the two daughters he had with each wife: Martina, who dreams of becoming a soccer player, and Bianca, who has an illness. Neném decides to gain his career back in order to pay for Bianca's treatment. Guilherme (Mateus Solano) is a successful surgeon who has dedicated his entire life to his job, forgetting about his family. He wants to save his failing marriage to Rose and his turbulent relationship with his son Antonio. Flávia (Valentina Herszage) a pole dancer who decides to change her life. She bonds with Paula, creating a mother-daughter relationship with her, much to the annoyance of Ingrid. She gets into complicated romances with Guilherme and Gabriel, Carmem's son, besides Murilo being attracted to her, causing the envy of Vanda and Ingrid, who are both in love with him.[4]
Originally, the telenovela was to be titled A Morte Pode Esperar (Death Can Wait), but due to the deaths caused by the COVID-19 pandemic, it was changed to Quanto Mais Vida, Melhor! (The More Life, the Better!).[9] Filming began on 17 November 2020.[10][11]
The first episode of Quanto Mais Vida, Melhor! on 22 November 2021 drew a rating of 21.7%, the worst debut for the 7 p.m. telenovela (novelas das sete) timeslot in 51 years since Pigmalião 70 premiered with a 20% rating on 2 March 1970.[15] It was also the lowest pilot-episode rating in more than two years since the premiere of Verão 90 drew a rating of 23.6% on 29 January 2019.[16]
