The store, along with two others, are reportedly run jointly with Chinese business partners.[5]
Shopping
The store offers a variety of items including electronics, clothing, furniture, foodstuffs,[6] kitchenware, and toys.[3] As of 2013[update], approximately 70 percent of the items in the store were produced domestically.[7] The store is also one of several official tourist stops in the city.[8] Department Store No. 1 accepts only local currency.[9][10] According to the pro-North-Korean newspaper Choson Sinbo, it is a popular shopping destination for local residents and in 2016 an average of 20,000 shoppers visited the store daily.[11]
Swedish journalist Caroline Salzinger [sv] described her visit to the department store as a tourist in the mid-2000s. Upon arrival, the store was closed.[12] One of the tour guides accompanying her tried to distract her, while the other one rushed in to get the doors opened. When opened, the guide had to scramble passers-by to occupy the store as "shoppers". The moment they stepped in, the escalator was started.[13] The shoppers appeared clueless as to how to act in a department store. When after great pains Salzinger managed to purchase the goods she wanted,[14] the cashier was confused and would not hand her a plastic bag for her items: "We look at each other in the eyes. She knows that something is wrong, and that not everything is like it should, but she does not know what it is."[15] According to Salzinger, a Western diplomat monitored the department store for one hour and saw no one come out with purchased items.[14]
Theodore Dalrymple visited in 1989. He described the Potemkin nature of the place: "I also followed a few people around at random, as discreetly as I could. Some were occupied in ceaselessly going up and down the escalators; others wandered from counter to counter, spending a few minutes at each before moving on. They did not inspect the merchandise; they moved as listlessly as illiterates might, condemned to spend the day among the shelves of a library. I did not know whether to laugh or explode with anger or weep. But I knew I was seeing one of the most extraordinary sights of the twentieth century."[16]
^Choe Kwang (April 2014). "50-Year Devotion to Education". Democratic People's Republic of Korea. No. 700. p. 29. ISSN1727-9208.
^ abHokkanen, Jouni (2013). "Pohjois-Korea: Matkailijan opas" [North Korea: Traveler's Guide]. Pohjois-Korea: Siperiasta itään [North Korea: East of Siberia] (in Finnish). Helsinki: Johnny Kniga. p. [10]. ISBN978-951-0-39946-0.
^A. M. Daniels (1991). "North Korea". The wilder shores of Marx: journeys in a vanishing world. Hutchinson. p. 54. ISBN009174153X. Retrieved 27 April 2020. I also followed a few people around at random, as discreetly as I could. Some were occupied in ceaselessly going up and down the escalators; others wandered from counter to counter, spending a few minutes at each before moving on. They did not inspect the merchandise; they moved as listlessly as illiterates might, condemned to spend the day among the shelves of a library. I did not know whether to laugh or explode with anger or weep. But I knew I was seeing one of the most extraordinary sights of the twentieth century.
Works cited
Salzinger, Caroline (2008). Terveisiä pahan akselilta: Arkea ja politiikkaa maailman suljetuimmissa valtioissa [Hälsningar från ondskans axelmakter: Vardag och vansinne i världens mest stängda länder] (in Finnish). Translated by Lempinen, Ulla. Jyväskylä: Atena. ISBN978-951-796-521-7.