The music production of the film began in mid 2020 and in a Zoom video interaction, Prasad revealed that five songs were finalized for the film and had started composing the tunes during the nationwide lockdown due to COVID-19.[2] By the end of May 2021, Devi has recorded composition of an item number which has folk music influences.[3][4]Ganesh Acharya has choreographed the dance moves in the first song "Daako Daako Meka" and "Oo Antava Oo Oo Antava".[5] On 26 February 2021, Jani Master announced that he has choreographed a song from the film.[6] Earlier Nora Fatehi was confirmed to feature alongside Allu Arjun in an item number in September 2021. The song, which was later released as "Oo Antava Oo Oo Antava", was reported to be choreographed by Ganesh Acharya.[7][8] The song "Srivalli" was mainly shot in Thirumalai Kovil, Tenkasi district of Tamil Nadu[9] and "Ey Bidda Idi Na Adda" song was filmed at the Mallikarjuna Swamy Temple of Beeramguda. Finally in November 2021, Samantha Ruth Prabhu was announced to be part of the item number alongside Allu Arjun, and was choreographed by Ganesh Acharya.[10] The song was shot at Ramoji Film City at the end of November 2021.
Release
On 2 August 2021, coinciding with Prasad's birthday, the team announced that the first single from the film will be released on 13 August 2021 in all the five languages.[11][12][13] The second single "Srivalli" was released on 13 October 2021. It was a huge success and debuted atop the Billboard India charts.[14][15] The third single "Saami Saami" (labeled as the fourth single in the album) was released on 28 October 2021 in all languages excluding Hindi,[16] due to few issues regarding distribution rights of the Hindi version.[17] The fourth single (labeled as the fifth single in the album) of the soundtrack album "Eyy Bidda Idhi Naa Adda" (in Telugu), "Eyy Beta Idhu En Patta" (in Tamil), "Eyy Poda Ithu Njaanaada" (in Malayalam), "Eyy Maga Idhu Nan Jaaga" (in Kannada) and "Eyy Bidda Ye Mera Adda" (in Hindi[a]) was released on 19 November 2021.[18][19] The last single (labeled as the third single in the album), an item number, "Oo Antava Oo Oo Antava" (in Telugu), "Oo Solriya Oo Oo Solriya" (in Tamil), "Oo Chollunno Oo Oo Chollunno" (in Malayalam), "Oo Anthiya Oo Oo Anthiya" (in Kannada) and "Oo Bolega Ya Oo Oo Bolega" (in Hindi[b]) was released on 10 December 2021.[20][21]
