PureTalk

PureTalk Holdings, Inc.
Company typeSubsidiary
IndustryTelecommunications
Founded2010 (2010)
Headquarters
Covington, Georgia
,
United States
ServicesWireless service provider
Number of employees
500+ (2022)
ParentTelrite Holdings, Inc.
Websitepuretalk.com

PureTalk Holdings, Inc. is an American mobile virtual network operator headquartered in Covington, Georgia, United States. PureTalk provides wireless phone service over the AT&T network, while also leveraging eSIM technology.[1]

Marketing

PureTalk is promoted primarily towards senior citizens, as well as U.S. military veterans (the latter citing the company having been founded by a veteran, even though it is owned by Telrite Holdings).[2]

PureTalk has marketed itself through paid endorsements by conservative radio hosts and internet personalities such as Sean Hannity, Mark Levin, Dennis Prager, Ben Shapiro, Clay Travis and Buck Sexton.[2][3] Levin has promoted Pure Talk as an alternative to AT&T due to it being a "woke" company, despite the fact that PureTalk uses the AT&T network.[2][4] Additionally, PureTalk joined PublicSquare, an e-commerce platform that aims to be a woke-free alternative to Amazon and other big e-commerce platforms. [5]

In its marketing, PureTalk claims to have forgiven $10,000,000 of veteran debt.[6]

References

  1. ^ Hardesty, Linda (October 29, 2020). "2 prepaid brands offer eSIM in a sign MVNOs are ready to tap the technology". Fierce Network. Retrieved May 31, 2024.
  2. ^ a b c Baragona, Justin (October 21, 2022). "Right-Wing Media Stars Promote Anti-'Woke' AT&T Rival That's Actually Just AT&T". The Daily Beast. Retrieved October 26, 2022.
  3. ^ Baragona, Justin (August 18, 2021). "Sean Hannity Keeps Using the Afghan Crisis to Sell Pillows and Cellphones". The Daily Beast. Retrieved October 26, 2022.
  4. ^ "Fox News host Mark Levin says AT&T doesn't want "people part of the white dominant culture" as customers". Media Matters for America. Retrieved October 26, 2022.
  5. ^ "PureTalk on PublicSquare".
  6. ^ "PureTalk Debt Forgiveness".


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