Pule is reportedly the "world's most expensive cheese", fetching US$1300 per kilogram.[3][4][5] It is so expensive because of its difficulty to produce, and its rarity: there are only about 100 jennies in the landrace of Balkan donkeys that are milked for Pule-making and it takes 25 litres (6+1⁄2 US gal) of milk to create one kilogram (2 lb 3 oz) of cheese.[3] Among its devoted enthusiasts is Novak Djokovic, who was once rumoured to have purchased the entire supply, although he denied it.[6]
The taste of Pule cheese is reputed to be similar to that of manchego, a combination of nutty and earthy flavours, accompanied by a crumbly texture.[6]