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Pseudo-feminism, also known as fake feminism or feminism appropriation, refers to the act of co-opting feminist rhetoric and ideologies for purposes that contradict or undermine the goals of feminism. It involves using the language and imagery of feminism to promote ideologies, products, or actions that reinforce traditional gender roles, objectification, or oppression of women.

Pseudo-feminism is often criticized as a form of pinkwashing, where corporations or organizations try to market themselves as supportive of women's rights and feminist values while engaging in practices that harm or exclude women. It can also manifest as individuals or groups claiming to be feminists while promoting misogynistic, anti-feminist, or regressive views.^[1]

Critics argue that pseudo-feminism can be damaging as it co-opts and dilutes the meaning of feminism, undermining the efforts of genuine feminist movements. It is seen as a form of cultural appropriation, exploiting feminist discourse for personal gain or commercial interests without understanding or commitment to the underlying principles.^[2]

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