The media in these countries has highly publicised the new song with countless interviews with Koldun and picture releases showing Koldun behind the scenes. The song is expected to achieve a high chart position following Koldun's past success. Unlike Я Для Тебя this song is new and has not been performed by Koldun before (like in the Fabrika contest/s).
On 27 April 2008 the music video could be viewed on YouTube. The video was made available early for Koldun fans on his official forum.