Prima Doll (プリマドール, Purima Dōru) is a Japanese multimedia project created by Key and Visual Arts in October 2020, which also includes toy figurines by Kotobukiya, a short story serialization and a web novel. A 12-episode anime television series by Bibury Animation Studios aired from July to September 2022. A four-volume kinetic novel series written by Tōya Okano is in development by Key.
A web novel titled Prima Doll Encore (プリマドール・アンコール), written by Tōya Okano and illustrated by Maroyaka, has been periodically released on the project's official website since October 26, 2020.[5][6] Encore features spoken lines of dialogue and as a result is referred to as a "lite kinetic novel" in reference to Key's line of visual novels described as kinetic novels because their gameplay offers no choices or alternate endings.[7][8][9]
A series of short stories titled Prima Doll Interlude (プリマドール -interlude-), written by Kai and illustrated by Maroyaka, began serialization in ASCII Media Works's Dengeki G's Magazine with the December 2020 issue sold on October 30.[10][11] The serialization continued on a monthly basis until the November 2021 issue sold on September 30 when it was announced that it would halt temporarily.[12]
Two manga adaptations were announced: Prima Doll New Order (プリマドール New Order), illustrated by Yuriko Asami, began serialization on the ComicWalker and Nico Nico Seiga websites on July 15, 2022.[13] Prima Doll: Yōkoso Kuronekotei e (プリマドール ~ようこそ黒猫亭へ~, Prima Doll: Welcome to Kuronekotei), illustrated by Daiko Toda, began serialization on the Comic Bushiroad Web platform on August 12, 2022.[14][15]
An anime television series, directed by Tensho and animated by Bibury Animation Studios, aired from July 9 to September 24, 2022, on Tokyo MX, MBS, BS Asahi, and AT-X.[14][a] The screenplay is written by Kai and Tōya Okano. Character design is provided by Akane Yano who based the designs on original illustrations by Na-Ga, Fuzichoco, Yui Hara, En Morikura and Lack.[1] The opening theme song is "Tin Toy Melody" composed by Jun Maeda,[16] and performed by Chat Noir (consisting of Azumi Waki, Tomori Kusunoki, Miyu Tomita, Yuki Nakashima and Akari Kitō).[17] The series is licensed worldwide excluding Asian territories by Sentai Filmworks.[18]
A series of four visual novels, described as kinetic novels since their gameplay offers no choices or alternate endings, are in development by Key.[22] The main scenario is written by Tōya Okano, who co-wrote the scenario for the anime adaptation. The first three volumes are set to release in 2023, and volume four is scheduled for release in 2024.[23]
In collaboration with plastic model and figurine manufacturer Kotobukiya, a series of 1/7 scale figurines of the characters was announced to be in production in October 2020.[24] A figurine of Haizakura was released on August 30, 2021,[25][26] and the limited edition release came bundled with the single "Kikaijikake no Sanka / Usuhanazakura" (機械仕掛けの賛歌 / 薄花桜, Mechanical Song of Praise / Light Pink). "Kikaijikake no Sanka" is sung by Azumi Waki, Tomori Kusunoki, Miyu Tomita, Yuki Nakashima and Akari Kitō; "Usuhanazakura" is sung by Waki.[27] A figurine of Karasuba was announced in May 2021.[28]
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