Postkodmiljonären
Logo
Genre	Game show
Based on	Who Wants to Be a Millionaire? franchise
Presented by	Rickard Sjöberg
Country of origin	Sweden
Original language	Swedish
No. of seasons	36 (2023)
Production
Production company	Warner Bros. International Television Production
Original release
Network	TV4
Release	26 August 2005 (2005-08-26) – present

Postkodmiljonären (transl. Postcode Millionaire) is a Swedish game show based on the original British format of Who Wants to Be a Millionaire?. The show debuted on 26 August 2005^[1] and is hosted by Rickard Sjöberg. It is shown every Friday and Saturday from 7:30 PM to 8 PM (CET) on the Swedish commercial television station TV4. The programme is also combined with a lottery, Svenska Postkodlotteriet (The Swedish Postcode Lottery), in a twice-weekly format. The original format broadcast between 2000 and 2003 was known as Vem vill bli miljonär? and lacked the lottery tie-in.

The main goal is to win 1 million SEK by answering 15 multiple-choice questions correctly. The more questions the contestant answers correctly, the more money the contestant passively earns. There are three to four lifelines which the participant can use to help them on their journey. There are "guaranteed levels" that guarantee the participant will walk away with a certain amount of money. The participant may also refuse to answer a question and walk away with the money the participant has most recently passively or certainly earned. The game ends when the participant answers a question incorrectly, decides to walk away, or answers the million-SEK question.

The game contains 15 levels, each of which consists of one question. There are three guaranteed levels: 10,000 SEK, 100,000 SEK, and 1,000,000 SEK. The game begins with the contestant deciding whether or not to include the Switch the Question lifeline; if the lifeline is included, the 100,000 SEK level is not guaranteed. The game then begins. Each question has four possible answers. Lifelines may be used by the contestant on any question, which are Fifty Fifty (50:50 – femtio-femtio), Phone-A-Friend (ring en vän), Ask The Star (fråga stjärnorna), and Switch the Question (byta fråga). Fifty Fifty randomly takes away two possible wrong answers, leaving the contestant only two alternatives. Phone-A-Friend lets the contestant call a friend to help the contestant with the question. During Phone-A-Friend, the contestant and the called person are given 30 seconds to discuss the question. Ask The Star helps a panel of celebrities answer the question. Switch the Question swaps the question for a new one while forcing the contestant to pick an answer to find out the correct answer to the initial question. Each lifeline may only be used once during the entire game. Multiple lifelines may be used on the same question.

Every time the contestant answers a question correctly, the contestant moves one step up in the money tree. If the participant answers the million-SEK question correctly, the game ends, and the participant wins the top prize of 1,000,000 SEK and is declared a millionaire. If the contestant wrongly answers a question, the correct answer is revealed, the game ends, and the contestant walks away with the money value of the most recently cleared guaranteed level, which means that if the contestant loses before clearing the 10,000 SEK level, the contestant walks away empty-handed. If the contestant decides not to answer the question, the game ends, and the contestant walks away with the money value of the most recently cleared level and is instead asked to guess the correct answer to the question. If the contestant walks away before completing the first question, the contestant walks away empty-handed.

Occasionally, special episodes are aired where the show invites pairs of Swedish celebrities who play together. However, these pairs don't get to keep their earnings; instead, they are donated to a charitable organization chosen by the pair.

As of 27 December 2024, there have been 14 top prize winners in Postkodmiljonären: Per Hörberg,^[3] Torgny Segerstedt,^[4] Olle Laurell,^[5] Jan Sundström,^[6] Mattias Österman,^[7] Lena Anviken,^[8] Birgitta Hedström,^[9] the pair Lena Ag and Alexandra Pascalidou, Ylva Orrmell, Marianne Hiller, Ulf Jensen,^[10] Eric Forsyth,^[11] Jonas von Essen^[12] and Wilmer Bach-Lundin, who is the youngest to win the top prize at an age of 19.^[13] Anviken was the first female top prize winner and the sixth overall. Overall, there have been nine male winners, four female winners, and one pair winner.

This was Wilmer Bach-Lundin's one million SEK question:

This was Jonas von Essen's one million SEK question:

This was Eric Forsyth's one million SEK question:

This was Ulf Jensen's one million SEK question:

This was Marianne Hiller's one million SEK question:

This was Ylva Orrmell's one million SEK question:

This was the pair Lena Ag and Alexandra Pascalidou's one million SEK question:

This was Birgitta Hedström's one million SEK question:

This was Lena Anviken's one million SEK question:

This was Mattias Österman's one million SEK question:

This was Jan Sundström's second one million SEK question (after using Switch the Question):

This was Olle Laurell's one million SEK question:

This was Torgny Segerstedt's one million SEK question:

This was Per Hörberg's one million SEK question:

• Official website
• Postkodmiljonären at IMDb