Share to: share facebook share twitter share wa share telegram print page

Positivo Tecnologia

Positivo Tecnologia S.A.
Positivo
FormerlyPositivo Informática S.A. (1989–2017)
Company typePublic
B3POSI3
Industry
FoundedMay 1989; 35 years ago (1989-05)
FounderOriovisto Guimarães, Hélio Bruck Rotenberg[1]
Headquarters,
Key people
Hélio Bruck Rotenberg (CEO)
Brands
RevenueIncrease R$ 5.89 billion (2022)
Increase R$ 306 million (2022)
Number of employees
8,600[2] (2024)
ParentGrupo Positivo
Subsidiaries
  • Hi Tecnologies
  • Quantum
  • Positivo BGH
Websitewww.positivotecnologia.com.br/en/
Footnotes / references
[3][4][5][6]

Positivo Tecnologia (B3: POSI3, formerly Positivo Informática) is a Brazilian technology company headquartered in Curitiba, Paraná. It develops, manufactures, and sells computers, cell phones, tablets, smart home and office devices, servers, IT infrastructure solutions, payment machines, and educational technologies.

The company also offers leasing services for IT and mobility equipment, as well as technical support.

The company has factories in Ilhéus, Bahia and Manaus, Amazonas, and also has a presence in Argentina, Kenya, Rwanda, China and Taiwan.

Positivo Tecnologia's portfolio includes companies involved in multiple sectors, such as Positivo, Positivo Casa Inteligente, Positivo Servers & Solutions, PositivoSEG, Positivo as a Service, Positivo Tech Services, Vaio, Infinix, and Educacional – Ecossistema de Tecnologia e Inovação. [7]

In May 2024, the company announced the acquisition of Algar Tech MSP, the managed IT services unit of Algar Tech, part of the Grupo Algar.

History

Founded by Oriovisto Guimarães and Helio Rotenberg in 1989 as a computer production line that was meant to meet Grupo Positivo's need to supply PCs to its clients, these being the group's own and partner schools.

On December 2009, Positivo Tecnologia incorporated Kennex (Boreo Comércio de Equipamentos), expanding the equipment line, aiming to start manufacturing goods for customers in classes C and D.

Market

Selected Product Overview (2022)

  • Total number of models (Smartphones): 26
  • Total number of models (Laptops/Notebooks): 16
  • Total number of models (Tablets): 10
  • Total number of models (Desktop PCs): 8

Further Products/Services

According to Grupo Positivo, Positivo Tecnologia:

  • Manufactures microcomputers.
  • Manufactures mobile phones, including smartphones.
  • Develops education software.
  • Runs education portals.
  • Provides teacher training and educational and technical support for Grupo Positivo partner schools.

Target market

Positec's target customers are Brazilians in classes C/D who have the need and purchasing power to buy a personal computer or mobile devices. The low-cost configurations alongside ong-term financing has allowed the company to build a national coverage and distribution model in 2004, selling the products in all major retail companies throughout Brazil.[8][9][10]

Positivo Tecnologia has diversified contracts with the Brazilian government for electronic ballots[11] to reduce its dependence on computer sales and variations in the economy.

References

  1. ^ "CEO da Positivo Tecnologia (POSI3) explica estratégias da empresa Leia mais em: https://vocesa.abril.com.br/empreendedorismo/ceo-da-positivo-tecnologia-posi3-explica-estrategias-da-empresa". Você SA. Você SA. Retrieved 15 March 2024. {{cite web}}: External link in |title= (help)
  2. ^ https://valor.globo.com/empresas/noticia/2024/03/18/positivo-tecnologia-compra-a-algar-ti-e-dobra-de-tamanho.ghtml
  3. ^ "Positivo Tecnologia SA". Financial Times. Retrieved 20 May 2018.
  4. ^ "Positivo sai de lucro para prejuízo de R$ 1,3 milhão no 4º trimestre" (in Portuguese). Valor Econômico. 14 March 2018. Retrieved 20 May 2018.
  5. ^ "History and Corporate Profile". Investor Relations. Positivo Tecnologia. Retrieved 20 May 2018.[permanent dead link]
  6. ^ Douglas Ciriaco (15 May 2018). "Positivo se torna representante oficial da Anker no Brasil" (in Portuguese). TecMundo. Retrieved 20 May 2018.
  7. ^ See RI Positivo Tecnologia - Quem Somos
  8. ^ "Betboom: Compromisso com o Jogo Responsável e Seguro". 2023-07-06. Retrieved 2023-09-15.
  9. ^ Reuter's, "Brazil's Positivo bets on booming computer sales," May 23, 2007 [1]
  10. ^ "Apostas Responsáveis no Betvictor: Sua Segurança é Prioridade" (in Brazilian Portuguese). Retrieved 2024-01-14.
  11. ^ "Com urna eletrônica, Positivo quer deixar de ser 'refém' do varejo de PCs". Terra (in Brazilian Portuguese). Retrieved 2022-01-30.
Kembali kehalaman sebelumnya

Lokasi Pengunjung: 3.145.49.212