Pop and Contemporary Fine Art's goal is to show contemporary work that would otherwise not be seen in Singapore. "The gallery's guiding principle is to treat people in the same way we would like to be treated.[6]Art is a journey of self-discovery, where you explore your passions and preferences, it is highly personal and intimate and should be in no way a scary journey. "The gallery strives to make art from blue-chip artists more accessible to audiences in Singapore and Southeast Asia region", asserts the gallery's managing director, Saskia Joosse.[7][8]
2011 The Affordable Art Fair,[26] Fair in Singapore.
Publications
Pop and Contemporary Fine Art Gallery and its owner, Saskia Joosse have regularly contributed to several publications which include Home and Decor, The Billionaire, Confabulation and The Pocket Arts Guide.[27]
In 2011, The Pocket Arts Guide,[28] invited Saskia to be their guest editor for the February edition where she created a special feature on Pop art.