Pop Noir is a Los Angeles-based indiedance-rock duo formed by British-born twin brothers Joe and Luke McGarry in 2004, while they were 16-year-old students at the Orange County High School of the Arts. The band began to build a following in the indie clubs of Southern California, and did a brief tour of Europe in late 2006, showcasing at In the City in Manchester,[1] and playing dates in London[2] and Paris.
The track "Girls of Prey" was released exclusively on RCRDLBL in the summer of 2008,[12] where it debuted in the Top 10, alongside Santigold, Moby and Tokyo Police Club.[13] "Girls of Prey" was featured in the "Extreme" level of the hugely popular iPhone and iPod Touch application Tap Tap Revenge 2, which consistently topped the download charts.[14]
Pop Noir's debut single "DIY' was released on the Fantastic Heat label on November 16, 2009,[28] and debuted at No. 5 on the FMQB Specialty Radio charts.[29] The video for "DIY" was Spinner.com's Video of the Day,[30] and was voted mtvU's "Freshmen of the Week" in March 2010[31] following which, the video spent six weeks in rotation on the channel. "DIY" was featured on a number of TV show soundtracks, including episodes of the ABC show The Gates[32] and Fly Girls.
The band played a handful of dates in 2011 and 2012, including a Sold Out show at The Troubadour (West Hollywood, California) in Los Angeles with The Wombats,[33] before re-emerging in January 2013 with their second single on Fantastic Heat, a reworking of New Order's "Temptation". The track debuted at No. 2 on the FMQB Specialty Radio Charts.[34] To coincide with the release, Pop Noir played a month-long residency at The Constellation Room in Santa Ana, California.[35] The accompanying video, which was created, filmed and edited entirely by the brothers themselves, features multi-plane images of Joe playing all the instruments on the track, behind vocalist Luke.[36]
In September 2013, the band's third release, the Jealousy EP on Fantastic Heat, debuted at No. 8 on the FMQB Speciality Radio Charts, tied with Belle & Sebastian and Nine Inch Nails.[37] The video, shot in Los Angeles on location at The Echo, The Standard Hotel and the streets of Downtown LA, was premiered by UK music tastemaker Clash (magazine).[38][39] To promote the release, Pop Noir headlined The Echo in Los Angeles and played live on numerous local radio stations.[40][41]
The video for the band's fourth release on Fantastic Heat, "Don't Fool Yourself", premiered on April 30, 2015, with an Artist of the Day feature on Myspace[42] that unveiled a video, shot entirely on a GoPro camera, of the brothers driving the deserted streets of Downtown Los Angeles in the early hours. Released three weeks later, the "Don't Fool Yourself" single[43] debuted at No. 18 on the FMQB Charts and went top 20 on the KKBB Charts.[44] Pop Noir subsequently filmed an acoustic version of the track[45] for the UK'S Student Pocket Guide, along with a cover of QT's single "Hey QT".[46]
In September, 2018, Pop Noir released the single "White Jazz", which debuted in the FMQB Top 20. The accompanying video was shot entirely on location in Tokyo, Japan.[47]
In December, 2023, Pop Noir released the single "New Year's Day", a cover of the 1983 U2 song.[48]