Whilst at university, Pooja Mor won the Ahmedabad regional finals for the Clean & Clear Ahmedabad Times Fresh Face in 2012. After her studies she left Gujarat and told her parents she was going on vacation, instead went to Delhi to try fashion modelling.[2] During this time she entered her second beauty pageant, Indian Princess 2013 and represented her city of Ahmedabad.[3] Pooja Mor went unplaced at Indian Princess International & Indian Princess which was won by Jannatul Ferdoush Peya & Sharan Fernandes.[4][5] Pooja Mor and Jannatul Peya crossed paths again after Indian Princess 2013, both women sharing the October 2016 Vogue India cover.[6]
Working as a freelance model in Delhi, Mor was featured in the November issue of Femina India in 2013.[7] She was later contacted and signed by her current Indian mother agency, Anima Creative Management.[8] Whilst working in India, another model with Elite Model Management took a photo of Pooja and posted it on Instagram, from there came interest from Elite who signed her in 2015.[8]
In Spring/Summer 2016, Mor walked for Givenchy in New York. Mor's catwalk fall went viral across the web.[9][10][11] In 2016, Mor relocated to New York City to pursue further opportunities.[12]