In 2004 it published its first book, Sperling's The Great Divide, a book of essays and full-color illustrations arguing that the Democratic Party, in order to retake the United States presidency, must abandon efforts in the allegedly culturally backwards "red states."[2] The company was brought into being to "bring new ideas and perspectives into the body politic, to ignite dialogue," according to publisher Scott Jordan, a former publicist for the Saudi Arabian government.[3][4]
^"Progressive Presses March Forward; With change and reform in the air, a bevy of activist presses weigh in with political titles," Publishers Weekly, September 15, 2008