"Play It Cool" was released on CD, cassette and 7" on 22 September 1997 and reached number 27 on the UK Singles Chart and is a slightly different version from the one featured on their album Radiator.[1] The cover art is the fourth in a series of five Pete Fowler paintings commissioned by the band for Radiator and its singles. Fowler's art was inspired by "Play It Cool" and features a "mutant blue dog" according to Record Collector.[2] The packaging of the single features the Welsh language quote "Adar o'r unlliw hedfant i'r unlle", which roughly translates into English as "Birds of a feather flock together".[3] The track was included on the band's 'greatest hits' compilation album Songbook: The Singles, Vol. 1, issued in 2004.[4]
A music video was produced to accompany "Play It Cool" featuring digitised versions of the band beating Brazil in the PlayStation video game Actua Soccer 2.[6]