Suppose that C is a Hurwitz algebra and φ is an order 3 automorphism. Define the new product of x and y to be φ(x)φ2(y). With this new product the algebra is called a Petersson algebra.
Petersson, Holger P. (1969), "Eine Identität fünften Grades, der gewisse Isotope von Kompositions-Algebren genügen", Math. Z. (in German), 109 (3): 217–238, doi:10.1007/BF01111407, MR0242910, S2CID122353090