Souter began his career in advertising as a copywriter at Abbott Mead Vickers BBDO in 1991, where he worked alongside Paul Brazier for 4 years. He then moved on to become deputy creative director in 1995, then executive creative director in 1997, taking over for David Abbott.[9] In 2005 he worked on the 'Make Poverty History' campaign,[10] which he said was the work of which he is most proud.[11]
Writing career
Souter has written plays for radio, theatre and television. His radio plays for BBC Radio 4 include Puddle,[12]Goldfish Girl,[13]Stream River Sea,[14]That's Mine, This is Yours,[15]What Love Sounds like,[16] and "13a, 13b".[17]
Souter's television drama, Married Single Other, is a series based on the lives of group of people who are either married, single or "other", other being defined as in a relationship. It was aired on ITV in February 2010.[18]
For theatre, Souter wrote the play Hello/Goodbye, which was sold out at the Hampstead Theatre in its first run in 2013,[19] and is playing again from 21 January to 28 February 2015.[20]