Paul Loeb (born 1935) is an American animal trainer and author of animal behavior and training books.
Early career
Loeb's first practice, Paul Loeb's Animal Analysis (1958–1962), was an at-home problem-solving program. This was followed by The Loeb Animal Institute (1962-1984), an international animal behavior clinic.[1]
For several years, Loeb was funded by a private grant. He lived on a 400-acre (160 ha) working farm in Amenia, New York, and later in Piermont on the Hudson River. Loeb studied the behavior of both wild and domestic animals, focusing on how they either avoided or pursued contact with human beings to their advantage. This eventually led to the formulation of his "Magic Touch" theory of animal training, which is described in Paul Loeb's Complete Book of Dog Training.[2] Early on, Loeb realized the need for a holistic approach when working with animals, including diet and nutrition. Because of his working knowledge of this, Gaines, a division of General Foods, hired Loeb as a consultant in the early development of their Cycle dog food.[citation needed]
Recognition
The Wall Street Journal compared Paul Loeb's work with animals to the works of psychologist B. F. Skinner: "Loeb illustrates practical approaches to physical needs as a means to psychological (read "behavioral") cures. He is to the canine world what B.F. Skinner, the noted Harvard psychologist who devoted himself to the techniques of shaping behavior, was to the study of man."[3]
In 1975, the Chicago Tribune wrote: "His credits include more than 600 TV commercials, ranging from pet foods to men's underwear. He also cured 8,000 family pets of such bad habits as biting, drooling, wetting, chewing, wandering, and intimidation."[4]
Loeb's first book Paul Loeb's Complete Book of Dog Training, was selected as the best book of 1974 by the Dog Writer's Association of America.[4][citation needed]
Loeb's book You can train your cat (1977) was translated into many languages. This was followed by Cathletics: Ways to amuse and exercise your cat (1981).