The album was recorded at Kensaltown Recording Studios in London. To launch the record Magne Furuholmen set up a website featuring hidden links to be found among the album lyrics. The album was launched in conjunction with "Payne’s Gray", a portfolio consisting of 12 prints featuring extracts of the album lyrics, followed by a coffee table art book ("Payne's Gray", 2004, Hatje Cantz Publishers, ISBN978-3775715676).
Furuholmen told Norwegian newspaper VG: "It all started out as an ordinary songwriting process in the wake of the last a-ha album, but all the way I’ve had this feeling that it was turning into a solo project."[5]