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Passin Miami

Passin Miami
TypePrivate
IndustryTourism / Travel
Founded2020
HeadquartersMiami, Florida, United States
Area served
Miami metropolitan area
OwnerPassin / Nockta
Websitepassinmiami.com

Passin Miami is a digital city pass designed to provide access to selected tourist attractions in Miami, Florida. The system operates entirely via mobile devices and allows visitors to enter participating venues using a QR code. It is intended as a digital alternative to traditional paper or plastic city passes, targeting both domestic and international tourists.[1]

History

Passin Miami was launched in 2020[2] as a response to increasing demand for mobile-first solutions in the tourism industry. The pass was developed to modernize the visitor experience by replacing physical tickets with a flexible, app-based system.[3]

Features

Passin Miami enables entry to partner attractions through QR codes activated on a user’s smartphone. Some versions of the pass include mobile data access via eSIM, catering particularly to international travelers. Users can select time-based options—such as 24 or 48 hours of access—and activate the pass at their convenience.[4]

According to Marriott Bonvoy’s Tours & Activities platform, Passin Miami grants access to over 30 attractions, offers a free eSIM with up to 5 GB of mobile data, and includes a one-way airport transfer from Miami International Airport, all as part of the pass.[5]

UX redesign and strategic partnership

In April 2025, Passin Miami partnered with UX agency Nockta to upgrade its app and booking platform, yielding improved navigation and user engagement.[6] According to a Newsfile (via DesignRush) press release, the collaboration focused on streamlining app navigation, clarifying pricing and itinerary workflows, and enhancing the checkout process.[7]

References

  1. ^ "Passin Miami – All-Inclusive Miami City Pass". MiamiAndBeaches.com. Greater Miami Convention & Visitors Bureau. Retrieved 2025-06-14.
  2. ^ "Passin Miami". MiamiandBeaches.com. Greater Miami Convention & Visitors Bureau. 1 May 2023. Retrieved 16 June 2025.
  3. ^ "Passin Miami (2025) – All You Need to Know BEFORE You Go". TripAdvisor. Retrieved 2025-06-14.
  4. ^ "All-Inclusive Miami Pass with Airport Transfer – Review". Travel-Buddies.com. Retrieved 2025-06-14.
  5. ^ "Passin Miami". Marriott Bonvoy Tours & Activities. Marriott International. Retrieved 16 June 2025.
  6. ^ Yahoo Finance (2 April 2025). "Passin Partners with Nockta to Transform Miami Travel Experience". Yahoo Finance. Retrieved 16 June 2025.
  7. ^ Newsfile Corp. (9 April 2025). "Passin Partners with Nockta to Transform Miami Travel Experience". Newsfile. Retrieved 16 June 2025.

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