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Pacific Prime

Pacific Prime is a health insurance broker specializing in global health insurance for expatriates, multinational corporations and employee benefits. Founded in 2000 by its current CEO Neil Raymond, it is headquartered in Hong Kong with presence in 15 countries including the United Kingdom, the United States, China and Australia.[1][2][3][4]

History

Pacific Prime was founded in Hong Kong in 2000 by Neil Raymond to “simplify insurance” by offering advice and acting as intermediary between global insurers and international travelers and expatriates.[citation needed] It began expanding its operation out of Hong Kong in 2003 when it opened an office in Shanghai, China and in 2006 entered Southeast Asia with an office in Singapore.[5]

In 2009, Pacific Prime entered a long-term partnership with Room to Read – a California based global non-profit organisation focused on improving literacy and gender equality in education for its corporate social responsibility. In 2010, the company entered the Middle East market with an office in Dubai, United Arab Emirate. Same year, Pacific Prime introduced its online quotation engine which allows clients to generate and compare insurance prices. It launched Customer Relationship Management (CRM) standardizing its services across its international offices in 2012. In 2016, its second office in China opened in Beijing.[6]

In 2017, Pacific Prime joined the World Broker Network (WBN) gaining access to global network of independent brokers.[7]

In 2021, Pacific Prime became the third-largest employee benefits broker in the Asian-Pacific region following its acquisitions of CXA Group’s InsurTech brokerage arms in Hong Kong and Singapore.[8][9] Same year, it launched its Prime Care Portal (PCP), a bespoke SaaS for HR management for flexible benefits programs.[10] It acquired MIT Insurance Brokers in 2024 expanding its presence in Malaysia and Australia.[11]

Services

Pacific Prime services include individual, family, and group international private medical insurance (IPMI) and employee benefits. It offers term life insurance, travel insurance, casualty and property insurance partnering with insurers such as AXA Health, Cinga, Aetna, Bupa Global and Allianz.[12]

Awards

  • 2025, Best International Individual Advice Firm awarded by Health & Protection Awards[13]

References

  1. ^ "Pacific Prime Insurance Brokers Ltd". Bloomberg. Retrieved 16 January 2026.
  2. ^ "Pacific Prime buys Malaysian insurance brokerage". Business Insurance. 2024-02-08. Retrieved 2026-01-16.
  3. ^ BERNAMA (2024-12-23). "Pacific Prime CXA's Flex Portal Wins Bronze For Best HR Management System (SMB)". BERNAMA. Retrieved 2026-01-16.
  4. ^ Mishra, Shivam (2024-02-07). "Pacific Prime buys Malaysia's MIT Insurance Brokers". Life Insurance International. Retrieved 2026-01-19.
  5. ^ "Pacific Prime acquires Malaysia's MIT Insurance Brokers from Johor Corp". InsuranceAsia News. 7 February 2024. Retrieved 19 January 2026.
  6. ^ BERNAMABIZ (2025-11-20). "Pacific Prime Clinches Triple Win At HR Vendors Of The Year 2025". BERNAMABIZ. Retrieved 2026-01-17.
  7. ^ walker, alastair (2020-11-03). "Pacific Prime Joins Worldwide Broker Network". Retrieved 2026-01-19.
  8. ^ Singapore, Fintech News (2021-02-05). "Insurtech Startup CXA Sells Brokerage Arm As it Pivots to SaaS Business". Fintech Singapore. Retrieved 2026-01-19.
  9. ^ "CXA Group offloads brokerage arm". www.insurancebusinessmag.com. Retrieved 2026-01-19.
  10. ^ BERNAMABIZ (2025-11-20). "Pacific Prime Clinches Triple Win At HR Vendors Of The Year 2025". BERNAMABIZ. Retrieved 2026-01-19.
  11. ^ Review, Asia Insurance. "Malaysia: Pacific Prime acquires local broker". Asia Insurance Review. Retrieved 2026-01-19.
  12. ^ "WBN reveals four new members". www.insurancebusinessmag.com. Retrieved 2026-01-17.
  13. ^ Thomas, Owain (17 October 2025). "The UK Health & Protection Awards 2025 Winners". Health & Protection. Retrieved 16 January 2026.

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